If you’re hoping to reach the most influential folks in the world of surfing, you’ve come to the right place.


The Inertia is surfing’s definitive online community, featuring news, insightful commentary, photography, and art from surfing’s most prominent talented figures.

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Want something more involved? Drop us a line any time at advertise@theinertia.com. We hope to work with you soon.

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What People are Saying:

“The Inertia is among the smartest pubs out there connected to riding waves. I find myself reading more and more of the posts because you’re pushing the boundaries beyond the norm…” – Jim Moriarty, CEO, Surfrfrider Foundation

“The Inertia looks fantastic. I’m honored to be part of your fine project….” – Matt Warshaw, Author of The History of Surfing and The Encyclopedia of Surfing

“I think what you are doing is absolutely GREAT and you have swooped a big chunk of the surf media seemingly over night. I am so honored to work with you.” – Tom Wegener, 2009 Surfing Magazine Shaper of the Year

“I look at your site and see a degree of integrity missing in most surf-based sites, and that’s the allure to our company.” – Shane Peel, Former Journalist/Operator Telo Island Lodge

“Big, coffee-fueled parts of my day are spent roaming the wilds of the interweb, looking for creative,
engaging, though-provoking proof that journalism worth reading is not nearly as dead as the rumors
claim it to be and, well, you guys have been delivering just such content in spades. Thanks
and keep it up. We are all counting on you.” – Ethan Stewart, Santa Barbara Independent

To check out a media kit and learn more about our rates, drop Publisher Zach Weisberg a line any time at zach@theinertia.com. You can also reach us at advertise@theinertia.com. We hope to work with you soon.