If you’re hoping to reach the most influential folks in the world of surfing, you’ve come to the right place.
The Inertia is the surf world’s definitive online network, featuring news, insightful commentary, photography, and art from the global surf community’s most prominent and talented figures. We’re always looking to solidify partnerships with organizations whose mission and ethic align with our character, and for whom there exists mutual business benefit in the future.
Note: Promotional video numbers are outdated. As of November 2011, The Inertia reaches more than 100,000 Unique Visitors and nearly 350,000 Page Impressions monthly.
About The Inertia’s Readership
The average user spends nearly three minutes per visit on the site. Our readership is 64% Male and 36% Female with 49% between the ages of 18 and 34 years old.
The Inertia readers are college-educated, many with post-graduate degrees and are highly affluent. According to Quantcast, 41% our our readers earn more than $100,000 annually.
Location-wise, 63% of our readers are located in the U.S, and 11% are in Australia. Within the U.S., half of our readership lives in California, while 7% live in Florida, New York, and New Jersey.
Psychographics
The Inertia users care deeply about being outdoors and committing to a healthy lifestyle involving the body and mind; they value independent thinking and prize researched yet reasonable opinions. Ninety five percent of The Inertia users surf or participate in a water-born activity. Most believe that a corporation’s commitment to social responsibility matters to them. Many are early adopters and value technological trends as well as trends in politics, environmental news, music, and culture. They are well educated, read books, and many of them are influential in their social and work circles.
What People are Saying:
“The Inertia is among the smartest pubs out there connected to riding waves. I find myself reading more and more of the posts because you’re pushing the boundaries beyond the norm…” – Jim Moriarty, CEO, Surfrfrider Foundation
“The Inertia looks fantastic. I’m honored to be part of your fine project….” – Matt Warshaw, Author of The History of Surfing and The Encyclopedia of Surfing
“The Inertia is really smart and cool. Maybe you have unlocked the secret to web-based surf content.” - Matt George, SURFER Magazine Senior Editor
“I think what you are doing is absolutely GREAT and you have swooped a big chunk of the surf media seemingly over night. I am so honored to work with you.” - Tom Wegener, 2009 Surfing Magazine Shaper of the Year
“I look at your site and see a degree of integrity missing in most surf-based sites, and that’s the allure to our company.” – Shane Peel, Former Journalist/Operator Telo Island Lodge
“Big, coffee-fueled parts of my day are spent roaming the wilds of the interweb, looking for creative,
engaging, though-provoking proof that journalism worth reading is not nearly as dead as the rumors
claim it to be and, well, you guys have been delivering just such content in spades. Thanks
and keep it up. We are all counting on you.” – Ethan Stewart, Santa Barbara Independent
This is what we need. Stories to inspire us, and at times challenge us. Not just be cover dressing for
some brand’s marketing campaign.” – Andrew Oliver, Founder of InSurfNews.com
“Congratulations on this new and exciting project. A forum like this is long overdue.” - Keala Kennelly, Professional Female Big-Wave Surfer
To check out a media kit and learn more about our rates, drop National Sales Director Mark Chu a line any time at mark@theinertia.com. You can also reach us at advertise@theinertia.com. Thank you for your interest in The Inertia, and we hope to work with you soon.
