Author Archives: Jay Ashenfelter
Segway Deal by the Numbers
A quick glimpse at a Huntington Beach Segway Grupon deal by the numbers. Spoiler alert: It’s priceless.
Kenny Powers on a Sponge (on Localism)
Kenny Powers teaches surfers a lesson in localism, despite breaking several rules in the process. As KP says, “We’re all part of the tribe.”
Inflatable Surfboards? Pump It Up
If Merrick or Stretch were tinkering with inflatable materials in their labs, we might be getting somewhere.
Family Matters
Watch Cory Lopez surf with his daughter securely attached to his back. This video melts even the hardest of souls.
Yoga Girl
Yoga lovers and non-yoga lovers: I think you’ll appreciate this video homage to the West L.A. yoga craze.
Video Response: How to Take Off a Wetsuit…
Here’s a man’s version of an Esquire video entitled “How to Take Off a Wetsuit… from a Beautiful Woman”
We Salute: The Bum Rush
Advertising is often redundant and boring, so when I see something exciting I take note – especially in the world of surf. Today, we salute Sun Bums.
Today’s Youth and Beer Boardies
Aside from the fact that they are absolutely hideous, these trunks can covertly transport a full six-pack of beers (including pockets that fit tallboys and a built-in bottle opener).
Brush Your Teeth
If you find yourself brushing your teeth while getting barreled, duck-diving, or rolling a grom in the sand, please take a photo. Send it to us.
Recent Posts
- Portfolio: Vince Street
- Natural Ways to Rejuvenate Skin
- Remembering a World Before Plastic Pollution
- Surfism: The Fluid Foundation of Consciousness
- Interview: Lee-Ann Curren
- Naomi Newirth: Acacia Swimwear and Sustainability
- Interview: Andrew Fish, A Plastic Plundering Pirate
- NYC Hosts World’s Largest Recycling Bin
- Download The Inertia Surf Wallpapers
- Tom Gabel of Against Me! to Become a Woman
Recent Comments
- Tom Wegener on A 23-Year Battle to Save Ma’alaea: Won
- Surfpaul50 on Remembering a World Before Plastic Pollution
- bert on What Will John John Do? (WWJJD)
- Mike sonta on Book Review: No Bad Waves
- Kathleen L Braden on Remembering a World Before Plastic Pollution
