I’ve been looking for a way to address the hipster topic for a while now, and with the exchange between former Surfer Magazine editor Chris Mauro and Dane Reynolds, there’s finally a topic that opens the door. Here’s a summary of Dane and Mauro’s exchange…

Last October, Mauro wrote “Dane Reynolds’ Virulent Strain” an article describing “Daneophilia,” a fictional epidemic infecting impressionable young surfers. According to Mauro, Dane-o-Feel-ya is characterized by “languorous behavior… more commonly known as the fuck-its.” Dane, after announcing his departure from the ASP World Tour, fired back with a lower case, sixteen-hundred word “Declaration of Independence,” defending his decision and lashing out at Mauro referring to him as an out of touch dinosaur.

We’ve all seen Dane excel with abandon and crash in self-consciousness. He’s been pegged as the leader of surfing’s much loathed hipster movement, implicating him in many crimes against upper-middle class humanity. Mauro is not alone in his criticisms, Reynolds’ ambivalence towards fame and competition despite his hefty salary paints him as, well an overly-sensitive ingrate. And on the surface it’s an easy case to make, Dane appears to have it all: money, freedom, power. So why the melancholy interviews and awkward speeches? The majority of Mauro’s digs are indicative of how many feel about us 20 somethings: spoiled, out-of-touch, pseudo-erudite tragedies infected with Dane-o-feel-ya. They caution that it will all end poorly. That this new hipster disease is a sinking ship. “Better to ditch the naive idealism, join the rest of society and pull our weight. Drop the act, and stop leaching the system dry with our arrogant navel pondering. This gripe is nothing new, just ask those who lived amongst the Luddites, Dadas, Beats, Hippies, and Punks. Society has always been quick to label its dissidents with labels and slurs. But the truth is, from Tom Sawyer to Holden Caulfield, we’ve all been, if even for a brief moment, disillusioned youths coping with the ugly side of the system that ironically supports our misgivings. But if Dane is merely another cog in history’s wheel of hapless over-privileged youths, why do we care so much about him? Surely not because of his neck beard or hand scribbled t-shirts. The fact is that behind all of this apparent BS, Dane rips. He draws lines with a surfboard that reek of a highly refined craft. Even Mauro admits that Dane’s surfing is a thing of beauty. And with each session Dane is creating visceral art.


The very word artist is rooted to the Middle Age term of artisan: a person specializing in making something that directly contributes to their collective group. Ruling class aside, wealth and status have long been earned through a combination of creativity and practicality. But as technology has increasingly fragmented our once cooperative systems, the ancient human tendency to tinker for the common good has become adulterated. What used to be a simple equation is now a complex algorithm of self-promotion, marketing, overseas production and the nurturing of a “fan culture” that sustains it all.

Perhaps there is some truth to the common dig that likens stars such as actors, musicians or athletes to spoiled perma-children. For the nature of our star/fan culture is not to teach but instill idolatry that serves the sale of associated products. And this marketing of products acts as a wedge creating a perceived separation between fans and stars when in reality, the star is just another person with a job. A job which just so happens to be an incestuous relationship between business and pleasure. According to Wikipedia “hipster” culture is defined namely by a preoccupation with the authentic, which is perhaps a reaction to this perverted nature of modern day consumerism.  Maybe this is why Dane is leaving the tour, guys are buying $250 Redwing Boots and girls are dressing up like Native Americans, people everywhere are searching for something that finally feels real.

In his post, Mauro compares Dane with the super competitive pro surfer Adriano de Souza, postulating that Dane isn’t participating with the same level of sincerity as Adriano. While Adriano’s overt passion might win heats, overlooking the value of Dane’s performances of reckless abandon is to miss something important. Aside from our generation’s quest for authenticity, we are attempting to detach from the fear surrounding the many problems that need fixing. Issues like environmental harm, divorce, cancer, stress, and loneliness will only be quelled by the service of adventurous minds contributing a mix of cutting-edge innovation with creative detachment, not unlike Dane’s surfing. A lofty comparison I know, and it’s an equally strong point that surfing alone isn’t valuable enough of a contribution to warrant the wealth and status given to the top pro surfers. For certainly the fabric of our culture wouldn’t unravel if competitive or free surfing disappeared tomorrow. But the pure act of surfing is a great place to start, it’s an activity that takes a tremendous amount of workmanship and dedication to perfect, and those traits are building blocks towards living an inspirational life of any sort.

And herein lies Dane’s new challenge, and the challenge of anyone who endeavors to make their way in the complicated socioeconomic landscape of today- it is essential that we see past the trends or anti-trends, the stoke lies in learning from people who live their lives connected to a practical reality beyond the chatter of people  bashing “hipsters” on their blogs or buying a lifestyle just to look cool. It is our job to somehow seek and relate substantial truths back to society rather just than perpetuate the self indulgence we’ve grown up with. When this is achieved Chris Mauro won’t have to write articles questioning our morals, the answer will be obvious and inspiring.

Note from Cyrus:

Here’s a follow up regarding Chris Mauro’s article. Firstly, I don’t back Dane in the belief that Mauro is a “dinosaur,” although I am sympathetic to Dane’s sentiments. The fact is that without Mauro’s opinion, Dane wouldn’t have written such a personal retort and we wouldn’t have had the opportunity to engage in this discourse. Banter from critics whether it be Mauro, Baja locals or anyone else is just a natural human tendency to humble the alphas in their group. I read once that chimps who display the most naturally gifted abilities get attacked by the rest of the pack, ensuring the eventual leader is either a chimp who second in skill or a severely humbled alpha who will be in service of the group. The ivory tower system of stardom separates us from those natural interactions so they instead play themselves out on blogs and internet forums. Reading Mauro’s post in this light, seems to reveal it as just a call for engagement with a star who ambivalence towards towards his job often leaves his fans in the dark (and it’s obvious Mauro, like myself, is one of Dane’s biggest fans). However, the nature of stardom is one of a peculiar isolation that’s seldom explained and rarely understood. And this isolation is magnified when the star is a deep, thoughtful person like Dane. But that probably requires another post altogether, maybe it should be called why “Why Dane and Mauro Should Be Friends.” Also I wanted to mention Zach Weisberg’s post on this topic which came out promptly after Dane’s declaration, it’s a good level-headed take on the exchange and influenced this post.

Having shot this over 5 years ago during one of Dane’s breakout WCT performances on Australia’s Gold Coast, I’ve haven’t known what to do with the footage. Originally it was going to be used for a 16mm film called “Corduroy,” he title of which minus the “C” was obviously used for this blog years later.. Well, we thought it fitting to finally release it after Dane’s announcement that he’s leaving the tour. Thanks for the stoke man and good luck movin’ on, we’ll enjoy watching it all unfold.

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  • Maiden-Oregon

    Dane well may be the most talented, progressive surfer on the planet; and  he’s paid well for a simple reason, he sells a ton of product for his sponsors.  For that reason alone he should be able to do what he wants with his life and his surfing. The truth is if he chooses the free surfer path and doesn’t sell as much product his contracts will reflect it in the future.  This debate about authenticity is just ridiculous.  What is equally ridiculous is Dane’s art.  His movies, his sketches, all of it is amateurish shite.  It’s great that he has it as an outlet, but it’s always a bit of a joke when a hyper talented person things that their talent extends to all things creative.  The second best example of this joke is Alex Knost and his shitty music.

  • Steve Shearer

    “It is our job to somehow seek and relate substantial truths back to society rather just than perpetuate the self indulgence we’ve grown up with”
    Um…so what substantial truths is Dane relating back to society? Other than a faddish and slavish devotion to an “authentic” experience he can never be part of due to the vast amounts of money which separate him from this experience.

    The authentic will always remain separate from the marketplace(unless it is that experience which is being relayed) and that freedom has been removed from Dane because his primary obligation is to be a tool for the marketplace.

    The disaffection surrounding Dane is not that he chooses freedom….it’s what he does with this extremely well remunerated freedom. 

    Rather than make some strong statement of some kind  (relating some substantial truth back to society) which would justify his existence he founders in some kind of self-imposed semi-mediocrity, creating wishy washy products which say nothing.

    His surfing is sublime and transcendent but even that gift, which is his true “authentic experience” has now been self-removed from the public domain, except for rare clips.

    Equating Dane’s surfing somehow with  ‘service to humanity” is intellectual and moral tomfoolery.

    • Cyrus

      1. None yet
      2. True- “relating the experience” was what i was referring to
      4. Hopefully will change now that he’s off tour
      5.  I don’t agree- I’d rather watch Dane’s clips exploring waves/boards of his choosing that watch his 8.65 on the Heat Analyzer once a month- and hopefully those “rare clips” become more abundant now that he doesn’t have to chase the tour around.
      6. In the current pro paradigm you’re right

      • Steve Shearer

        Thanks Cyrus, enjoyed the article. 

    • Al Baydough

      Most of that was a pretentious load of s**t.

      • Steve Shearer

        yeah, probably right.

        let the kid surf and sell togs.

        • Al Baydough

          People gotta wear ’em. Someone’s gotta sell ’em. Nothing inauthentic about that at all. Not one bit.

          • Steve Shearer

            Sure, business is business.

            pass the tin cup, I’ll throw in a dime.

          • Al Baydough

            We’d all be better off if you saved the cup for soup, kept the dime, and made something worth buying/selling/promoting. Cynicism requires no talent, resolve, or authenticity; it goes hand in hand with the aforementioned self-indulgence.

          • Steve Shearer

            Pretension or cynicism Al? 
            Or is it pretentious cynicism?That sounds like the name of an indie band from Brooklyn featured on Marine Layer.Dane likes to run a little Dora-esque line on not giving a fuck…..we’re just riffing with’s nothing serious, just a bit of fun.


          • Al Baydough

            Perhaps you’d like to meet up and throw down a jam. We could record the session, promote the record, sell it on the market, and see if anyone would care to buy the thing. BTW, I’m being entirely serious. I’m always down for a jam session – especially if it involves some loose riffing. 

    • Zach W

      One thing I’ve always found amusing is the concept of “authenticity.” I’m not sure there is such a thing, and I don’t think 20-somethings or Dane or the disaffected are on some purposeful quest for “the authentic.” Cheap gear, expensive fashion, people’s interest in surfing (or better yet, life ambitions and interests) – whether superficial or abstract – are all very authentic.

      I just struggle with that concept. And to make sweeping generalizations, surfers tend to be obsessed with “the authentic,” which is a hopeless obsession. From novices to pros to marketeers to soul surfers, it’s all authentic.

      • Al Baydough


      • Steve Shearer

        Authentic as in actually living an experience, as opposed to purchasing a simalacrum of it at a mall or as some kind of app.

        Authentic as in acquiring something through sustained interest and inquiry as opposed to consuming and purchasing it. 

        Immediate gratification is the hallmark of todays meaning of authentic.

        But you’re right, in this society authentic has lost it’s meaning: anything can be bought and sold. Even an identity. 
        And yet this model seems to be breaking down. I think Dane’s “substantial truth” as it relates to his actual lived experience is that life is deeply unfair. A lucky or talented few are deeply and (often)disproportionately rewarded, mostly for entertainment purposes to sell product to a herd who live vicariously through their exploits. He’s not demonstrating that his surfing talent can be harnessed to any greater human good. Quite the contrary. His whole life stands sentinel to the fact that most will suffer and struggle while a precious few will rise up and become fabulously wealthy. Not by hard work or persistence either.I don’t think there should be a negative moral judgement about that either; it’s how human beings have evolved, but to declaim it as some kind of self-less act is disengenuous.This anti-democratic reality is likely to become more entrenched and not less in the coming years as capitalist systems struggle and money becomes concentrated in “proven investments”.When it finally topples under the weight of it’s own gross inequities the Kings of the Consumer system like Dane will be forced onto the street to grovel amongst the refuse, relying on the kindness of the strangers who formerly made them rich. 

        When wealth becomes a curse…….

        • Al Baydough

          I would agree with most of that. However, I doubt very much that people like Dane would struggle as much as everyone else – the “refuse” you inhumanly refer to – under a collapsed system; even under those circumstances those with more talent – and especially those with tenacity and drive – will generally rise above. It is usually those who have arrogance in concert with ability that can’t handle the shift in their realities when the fantasy comes to an abrupt end. Dane would still be Dane with or without the fame and $$$. 

           I’m as equally adept at pounding nails and pushing broom as I am replicating Renaissance masters’ drawings and riffing prog fingerstyle phrases. I see no difference in the inherent value of any of these activities; and having met and talked with Dane on several occasions I can honestly say that I see the same degree of humility in him as well. For this reason I feel confident in stating that he woud be fine doing without; he doesn’t have a superiority complex to cripple him when the chips are down.

           I can’t think of anything more “authentic” than that.

      • Cori S.

        I’m going to have to disagree with you on a few points on this one, Zach. 

        Namely, a quest for the authentic, in one’s own life, is meaningful and far from hopeless. It usually stands as a counterpoint to an environment that  distances one’s reliance on self and community for fulfillment while inserting a surrogate object that needs constant upgrading. Certainly it can be argued that in the quest for the authentic, one purchases cheap gear, expensive fashion, and chases various interests, but this is not to say that all of these objects or interests are themselves, authentic. In an authentic experience (notice I did not say object), there is connection, honesty, a wholeness of being, and fulfillment that is lasting. 

        Perhaps the difficulty here is a generalization of the concept of “authentic” when what should be said is “what is authentic for an individual” but even using this vague description, it would be a mighty task indeed to convince someone that playing video games is an authentic experience akin to rock climbing, surfing, or playing basketball. (I am assuming we’re not playing the philosophy mind-game where you step into a box that perfectly replicates reality in every way, right? 😉 )

        • Al Baydough

          I think the issue here is one of being disingenuous. There is nothing inauthentic about playing a video game or an IMAX theater experience. The problem only arises when one pretends to be something it is not (which is not at all what Dane does). What happens if/when technology reaches a point when the simulation of an experience actually has a superior effect on the mind/body than the real thing? Don’t fool yourself into thinking that could never happen, in some sectors it already has. 

      • Ben Adler

        “authenticity” is about feeling  not facts. one feels it is not  authentic to build a high way near trestles and the other think it is. it is impossible to expect that all things will be  viewed as authentic by all people because people have different point of views and that is a good thing.

      • Tim Hamby

        Cyrus- Great vid (inspiring!) And like Zach’s piece, a nice, balanced post. I provided my own take on Dane under Zach’s thread, so wont bother regurgitating it.

        I will offer my two cents on “hipsters”, the topic you were looking to address: I’ve surfed for many years; grew up with a brother who played in an alternative band and operated a recording studio; lived in Miami and New York; and worked in both the fashion and design industries (4 and 15 years, respectively). So I can assure you that I’ve seen my share of would-be “hipsters” from every walk of life.

        But when I reflect on the “hippest” people I know and have ever known- truly “hip” or “cool” or whatever you want to call it, they all have two things in common: 1) The courage to be themselves no matter what that looks like (i.e. regardless of what anyone else wears, believes, etc.); and more notably, 2) a genuine sense of selflessness. And that selflessness can’t be faked, because it pours out of them consistently, over time. It evidences itself because they are unfailingly kind, compassionate, gentle, optimistic and humble. And they inspire you to do the same.

        They may have money or not, but they are clearly non-materialistic. Consummerism doesn’t affect them like the rest of us. That doesn’t necessarily mean they are living out of a van (though some may choose to do so), but are simply good stewards of their resources. And generous with them- whether it’s their money, time or the simplest things, like listening to and encouraging others.

        You might look at these “hipsters” like I do and say, “Wow– there’s a really wonderful person, someone I’d like to emulate”. But they will be the first to tell you that they are as “broken” as the next person. And again, it won’t be pretentious. It will be sincere because they are self-aware, which may be the only “selfish trait” that you might possibly be able to assign to them– that somewhere along the way, they must have taken the time to reflect on who they were/are, and what kind of human beings they could/should be. Or maybe they didn’t even have to go that far. Maybe it was ingrained in them from the start.

        But Zach, in this sense “authenticity” IS important. Granted, that once meaningful word has morphed into overused marketing jargon, along with the rise in popularity of social media. So let’s just use, “honesty” instead. Honesty, courage, love, compassion, generosity- find people with those traits– those are your “hipsters”. They are young and old. The older, the hipper, because it’s a helluva lot easier to be LESS cynical when you’re young. Oh yeah- and the people that I know personally like this… Surprise– they all just happen to be very intelligent and creative in one or more ways, as well. I still haven’t figured out if those traits are part and parcel, or not. But, they are always there– so I’m guessing so.

        Finally, a note on art: Art in the traditional sense of the word is subjective, based upon the artist’s personal expression. So, what is “good art” or “bad art”, as mentioned in the the comments here, are oxymorons. When my kids sit down to draw a picture; or make a song on Garageband; or a movie with iMovie, it is ALWAYS “good art”. You  might not agree, but please- don’t let their creations bother you. If people like Dane, Alex Knost or anyone else are discouraged from pursuing creative pursuits, then how would they, or any of us know what other things we might have an aptitude for? People can develop their skillsets. Even Kelly wasn’t born surfing. I’d hate to live a life being constrained to doing just one thing- whatever it was I happened to be best at. How dreadfully boring and unproductive that would be.

        PS Al, I agree wat a brilliant observation about Kelly. I’d love to hear more from some of the pros on their feelings about your theory (as well as Kelly, himself). Maybe Zach could work on that.

        • Al Baydough

          A note on the idea about what is and is not good/bad art (a lot of people aren’t gonna like this but I couldn’t possibly give a f**k):

           For me it comes down to the actual artistry. High art requires skill, low art, little to none at all. It’s all art but what has been lost is the attention to craft and the obsession with sentimentality and nostalgia, or disingenuous cleverly disguised scenester pap. Dalí (whose opinion on the uber-overrated Picasso I happen to share), Dürer, DaVinci, Rembrandt, and their ilk were  master craftsmen who unquestionably deserve a place in the upper echelons of truly great and gifted artists, while hacks like Basquiat and Warhol managed to baffle a lot of people with bullshit – and they got a lot of help from the psychobabble crowd. Art has been bullied into a miserable state of affairs by loud mouths of lesser talent who feel the cult of personality and attention seeking is superior to the pursuit of real skill – and we all suffer for it as a species. The Renaissance masters, the Greeks, Chinese and Japanese masters of the dynasty eras… these genuinely gifted and skilled artists have left lasting impacts that have benefitted humanity across various disciplines (like architecture, medicine, and technology) in ways that Pollock’s documents of mental instability and decay propped up as brilliance never could. Classifying Warhol as a fine/high artist couldn’t be more of an insult to great artists and artistry. 
           The self-indulgence and narcissism that poisons creativity and forces artists with real skill to dumb down in order to make a living has become one of the most horrific copouts of the age we live in today. It’s a f-ing travesty.  I don’t care if you want to squeeze oils up your ass and shit them all over a canvas but if it doesn’t come out looking like something Max Ginsberg could render it ain’t good/high art, it’s just a crock of inauthentic, disingenuous crap. Fortunately for us all Dane doesn’t pretend that his squiggles are anything more than that. For that I can respect him. 

          • Tim Hamby

            Al, I hear what you’re saying. I am equally hyper-sensitive about design. A lot of people confuse it with art, which is a mistake, because unlike art, design is objective in nature, meant to provide criteria-based solutions to problems and not influenced by personal feelings or artistic self-indulgence. People tend to marginalize design by saying things like, “Oh, that person’s a great designer. They know how to make things ‘pretty'”. And, while visual beauty, poetic copy and artistic imagery are often a part of what works in marketing, good design is really only beautiful when it works beautifully- when it effectively achieves what it was meant to achieve, based upon established criteria. That is, not because it is “pretty” or “cool looking”, but only because a project called for it to be so. As technological advancements like those I mentioned earlier have allowed for more people to be able to imagine themselves as “artists”, “designers” or “musicians” (and please note that I am none, although I have long worked alongside, learned from and directed designers), the understanding, distinction and appreciation of “fine” or “high art” vs. amateur takes has sadly been increasingly diluted. However, my comments/point about art are that no-one should be discouraged from pursuing any of their creative passions. Some may imbued with inherent artistic ability. Others may not. Some may endeavor to learn the real principles of things like art, design methodology and song structure in academic settings. Others may jump in and just start experimenting. But no-one will ever achieve anything when people are squashing ideas and dogging efforts with self-righteous indignation. Were Tom Curren, Jack Johnson and Donovan Frankenreiter born musicians? Were Chris and Keith Malloy always movie-makers? On another note- if you like Dali, you need to check out the Dali Museum over in St. Pete, FL. It is spectacular and will blow your mind. Also, I think what Ben was trying to point out (and what Steve had mentioned earlier) is that what is “authentic” (and thus, “hip”) is based upon your own personal point of view, influenced by things like the place where you live. There’s truth to that, pointed out by Sam George many years ago in a piece he wrote called, “Is Surfing Hip?”. I would argue that this has been somewhat diluted, again by technology, which allows all of us to be more easily “everywhere at once” and thus, more readily influenced by people who don’t live only in our neighborhoods. So, my idea of what is “authentic” or “hip” is always going to be different than yours.

          • Al Baydough

            I stick to definitions. It’s the best way to avoid confusion. Your closing remark is why no one seems to be able to adequately define terms like “liberal” or “conservative” and why most of the people arguing over such terms sound like morons to me – because that’s exactly how they’re behaving when they are fighting over concepts they haven’t bothered to research at even the most rudimentary level. 

             Everything is a matter of degree. Everything. The degree to which Warhol, Dali, or Jonathan Ive execute their tasks are no exception. Warhol was a hack; but he and his acolytes pretended to be more, making them disingenuous and inauthentic scenesters. Like great artists there are great designers as well; Ive is a stellar example of the fact.

             I don’t have an issue with lesser talents pursuing their passions. Pop Art has its place, but it has been blown out of all proportion by hype and psychobabble; it has become a deception, a ruse, a hoax and has been placed on pedestals it has no place being on. Terms like “genius” have suffered a similar fate. We are building a modern Tower of Babble – and we all know the fate of that preposterous structure.

             Just as kooks and novices have no business paddling out at Pipe (or even good days at A list breaks like Lowers or Rincon), if you can’t define your terms you have no business entering the conversation. 

          • Tim Hamby

            Ha! Caught you before your first cup of Vita Cocoa, Al? Hey- have a Happy New Year’s anyway and if you happen to paddle out, please don’t spear the guy with the handpainted board! ; )))

  • Steve Shearer

    I don’t see what’s odd about that.

    Dane made it perfectly clear from the git-go he wasn’t some kind of cookie-cutter pro jock….that kind of personality and attitude liberated a lot of long buried yearning for other counter-cultural archetypes like Dora, MP etc etc which is why Dane0philia became so prevalent.
    He became imbued with a whole heap of desire for cultural renaissance in Pro surfing and for the most part he did blow the doors down.

    No-one has bought an unreconstructed and uninhibited free-surf approach to heats like Dane did.

    Watching Dane overcome his social anxiety (or perhaps be fueled by it) and bring that performance art into a 30 minute capsule was exhilerating.

    It’s mostly by comparison with his peers that Dane’s personality becomes so interesting.

  • Al Baydough

    Reynolds’ imprint will be remembered far longer than Mauro’s. Proof enough that actions speak louder.

     I could give a s**t if Reynolds wanted to dress like an 80’s glam metal dork, a self-absorbed emo, construction worker, ranch hand, or whatever. There’s nothing even remotely authentic about obsessing over someone else’s choice of attire or fashion sense. And Reynolds never claimed to be heading any movements, he just does his thing and lets the far less talented jerk themselves off.

     BTW, could you guys start editing your content instead of being lazy and letting spellcheck pick up the slack? Reading this piece gave me a headache.

  • Al Baydough

    Masturbation: everyone denies doing it but it’s pretty f-ing obvious it’s just a ruse. Spank away!

  • Al Baydough

    Hmmm… maybe. Perhaps this brings to light the caveat to Slater’s tremendous success: no one will ever come close to 11 titles and this fact, as amazing as it seems at the surface, may actually de-incentivize many from even bothering to chase after even one title. I mean, what’s the point of one when someone else has rendered the act trivial by comparison? Why bother chasing titles at all when there is no tangible possibility of achieving a record of any kind when one performer has removed that possibility so completely? Slater may have unwittingly rendered the world tour and the goal of a title obsolete by not only crushing all before and since but all those yet to come by pushing the benchmark hopelessly out of reach. Slater didn’t create competitive surfing but he more or less sent it to its grave.


    • Ian

      Juan Manuel Fangio was a 5 times Fromula one world champion in the 50s and everybody thought this record couldn’t be reached. Nobody thought of ending the F1 championship anyway. Jackie Stewart won three world championship and 27 victories, and everybody thought it would be too difficult in modern F1 world  to beat this record. Then came Alain prost and Ayrton Senna, and the record of victories and pole positions were beaten…But still, being five times world champion seems too difficult, the same for breaking the new records set by Prost and Senna. Then came Michael Schumacher…

      • Al Baydough

        Apples and oranges. No one, NO ONE, is ever going to come close to eleven titles in pro surfing. The talent genie has granted too many wishes to make that task tenable on any level. Other records and performance heights can be achieved but Slater has buried any possibility of breaking what he has established. There may be someone to come along and win more Pipe events (JJF will likely make that happen if he can stay focused), and the performance boundaries of other surfers are eclipsing Slater’s for sure (but not so much in relative terms), but coming close to, let alone breaking, eleven titles? NO DICE. NEVER. And when he leaves the tour the value of a title we be even further degraded. 

        • Stu

          Only for a year or two. Jack Robinson won’t care how many titles Slater won when he’s gunning for his first. And I don’t think Medina cares now. Slater ruined pro surfing only for the guys he competed against.

          Interesting to think, however, that despite all of his success Slater might suffer from the afraid to fails thing more than anyone. How many times have we seen him drop off in the middle of a bad year? And when he really had AI pushing him, he lost.

  • Blasphemy Rottmouth


    Dane’s “f* it” ambivalence towards 85 pages of rules and the small box of the ASP is tied to Hipsterism. A lazy analogy so I get why it was posted here.

    Are Bobby “The Prophet” Martinez, Bruce Irons, Jamie O’Brien, Laurie Towner etc… also “Hipsters?”

    Anyone who has to debate the authenticity of Dane Reynolds likely has nary a single bone of creativity in their body. Hence the ensuing commentary here. Aside from Al Baydough’s brilliant analysis of Slater destroying competitive surfing on his own (truest words I’ve ever heard on this blog), the rest of the comments are rehashed D- grade attempts at psychology.

    Carry on… 

  • Ian

    Society has always been quick to label its dissidents with labels and slurs.”

    Dane Reynolds is not a dissident. dane Reynolds is using his celebrity to sell products to the masses. When you’re earning load of money for being a tool and when you’re using your celebrity to make money, you’re not a dissident in this world. You’re one of those guys doing business. Maybe he could be a dissident in his business, but he is still a businessman, not a “punk”…(what a joke…)

  • brenton brown

    love your work cyrus, but i’m pretty sure you’re wearing a mustache as i type this. just saying.

  • The Roller

    Like a slim fit hipster tee, Daynold’s act and personality perfectly fits the mold of the archetypical surfer. 

    And, without the ASP and professional surfing 99% of the population would never have known of him. He would have never sold a thing.

    He still has goods to sell.

    Dane, and the people and companies behind him are capitalizing on it, still exploiting avenues, taking it all the way to the bank.

    Good on ’em all. Capitalism is alive and well.

  • Adam

    We are all taking this too seriously, including Dane. He is a talented individual who doesn’t enjoy one aspect of his job, ie. competing. He’s not the first and won’t be the last to walk away from a career path others feel they should take. If his employer, Quiksilver, think his image will sell as much product away from the tour then he is still doing what he is paid to do. 

    From a surf fan point of view, I’d love to see him on tour, but if he doesn’t want to so be it.   

  • Al Baydough

    It sure would be refreshing if people would open a dictionary when attempting to define terms and concepts, particularly you, Mr. Adler:


    authentic |ôˈTHentik|(abbr.: auth. )


    1 of undisputed origin; genuine: the letter is now accepted as an authentic document | authentic 14th-century furniture.

    • made or done in the traditional or original way, or in a way that faithfully resembles an original: the restaurant serves authentic Italian meals | every detail of the movie was totally authentic.

    • based on facts; accurate or reliable: an authentic depiction of the situation.

    • (in existentialist philosophy) relating to or denoting an emotionally appropriate, significant, purposive, and responsible mode of human life.

    2 Music (of a church mode) comprising the notes lying between the principal note or final and the note an octave higher. Compare with plagal.


    authentically |-ik(ə)lē|adverb [ as submodifier ] : the food is authentically Cajun

    ORIGIN late Middle English: via Old French from late Latin authenticus, from Greek authentikos ‘principal, genuine.’

  • The Roller

    Would you look at all of the old, moldy folks up in here?  Steaming heaps of bloody complainers….

    In societies past, the old and useless, (hint, this Rottmouth kook, better known as Rottkamp), would have been left on the side of the road to expire, as the  more vibrant pat of the tribe carried on into the future, and beyond….

    Theses days, old folks who are clueless to the future are relegated to internet comment sections.

  • Al Baydough

    Some good points. However, Joe Six Pack doesn’t get up at dawn and start scouring the coast for the best spot/conditions. Dane may not train but he is on his game more than many other pros who do. He also swims, bodysurfs, and experiments with just about every kind of watercraft out there so he is always doing something to stay fit. It shows.

  • My brand is Target.

    Where did the hipsters come from ?

    From Wilipedia -“Elise Thompson, an editor for the LA blog LAist argues that “people who came of age in the 70s and 80s punk rock movement seem to universally hate ‘hipsters’,” which she defines as people wearing “expensive ‘alternative’ fashion[s],” going to the “latest, coolest, hippest bar…[and] listen[ing] to the latest, coolest, hippest band.” Thompson argues that hipsters “don’t seem to subscribe to any particular philosophy … [or] … particular genre of music.” Instead, she argues that they are “soldiers of fortune of style” who take up whatever is popular and in style, “appropriat[ing] the style[s]” of past countercultural movements such as punk, while “discard[ing] everything that the style stood for.”
    And more – ” A 2011 New York Times article explained that the halcyon of the hipster era was reached in the 2000s during the time of the housing bubble. A New York Magazine article showed that following the late 2000s recession signs of a backlash began to emerge, with many, including the CEO of American Apparel declaring the hipster was “of a certain era” and “dead.” The article also states, “The hipster moment did not produce artists, but tattoo artists. It did not yield a great literature, but it made good use of fonts.”
    yet more incisive analysis-“In a Huffington Post article entitled “Who’s a Hipster?,” Julia Plevin argues that the “definition of ‘hipster’ remains opaque to anyone outside this self-proclaiming, highly-selective circle.” She claims that the “whole point of hipsters is that they avoid labels and being labeled. However, they all dress the same and act the same and conform in their non-conformity” to an “iconic carefully created sloppy vintage look.”
    Sorry if that is all a digression but as a resident of a socioeconomically depressed area with an intense surfing culture I first needed to find out who these hipsters are. Hereabouts
    I think we call these people by another term but it escapes just at the moment…
    The rest of the Wikiarticle is a useful guide for those living in places yet to be infested by this fashion.

    • Al Baydough

      Many years ago I went to Disneyland with some friends. While in line for Space Mountain I recognized Buzz Osbourne (guitarist of The Melvins) in front of us. He was with a woman and one of the most annoying, loud-mouthed people I have ever had to endure in a line. Buzz was wearing a black “Blondie” shirt while three of us were sporting tie dye shirts (mine looking like something Slayer would have come up with) and the lone young woman with us was sporting a flannel. Osbourne scarcely uttered a word while his dick of a friend kept trying to look cool by harassing the hell out of us, presumably because he thought he epitomized indie hipsterism and we seemed to him to be nothing but spoiled hippie trust fund kids (which, in my case, couldn’t be further from the truth). I recall noting the Blondie shirt in no specific manner. Osbourne immediately went on the defensive and asked if I had a problem with Blondie. I told him truthfully not at all; my sister and I used to listen to Blondie all the time when we were kids. He mellowed and didn’t say a word the rest of the time, which is more than I could say for his idiot mouth of a companion who, at one point, looked mockingly at our lady friend in the flannel and said, “Hey, a flannel! What, do you think you’re grunge?” to which she responded, “No. I’m just cold.” It shut him the fuck up – for a few minutes anyway – and drew a few guffaws from the rest of the crowd, as well as pulling a wry smile from Osbourne. It was an epic moment.

       Point being that people tend to take themselves too f-ing seriously far too often. Hip, anti, punk, whatever. It’s all total bullshit, an insecure facade people hide behind while getting through this life. Nobody’s really “hip” or “cool,” but some people are definitely really f-ing lame. 

       Dane’s a likable guy. Shut up, leave him alone, and let him do whatever the hell he wants. or don’t and spend the rest of your life pissing up a rope. 

       Happy New Year.

      • The bakery is flat out

        Well there you go I wrote too soon.
        The car park is packed today and what do I see but a surfer with an old cardboard suitcase full of colourful clothes.
        More normal car- a Toyota HiAce van.
        And the hat – the hat was a sort of black, natty, narrow rimmed job with a decorative piece of cloth around the body of the hat.
        Not only that – the surfers( 2 vans , 5 people) then went out on old mal replicas and surfed the slow point wave here “like Gidget” as my wife described it.
        Oh and Al I didn’t make any comment on Dane – just on slaves to fashion.
         Hey it creates consumption – ain’t that the idea?

        • Al Baydough

          I wasn’t targeting you in the response so much as the people in the Wiki and some of the peeps above. Like your response.

           Hope you had/have a happy new year. 

  • easily the best thing i have read on the interwebs about surfing in a long time. authenticity is a sticky wicket and a thorny bramble of opinion and mass consumer propaganda consuming an honest endeavor to ascertain what is “the good” or some such valuation. funnily enough i just posted a thing on what it means to be authentic on my blog (insert groan here) and was very pleased to hear parts of it restated in this piece. check it out and let me know what the discerning readers of surfings best site think of my little foray into the bloggorama that the webs have become.

  • Al Baydough

    You could still crack a dictionary and get the definition right regardless of language. Sorry I’m busting your balls but I’m a stickler for people getting their terms defined accurately, especially when it’s the topic of debate.

     One of the primary reasons things are in such turmoil in the US right now is because of all the people insisting that certain words, terms, and phrases mean one thing when quite often they mean precisely the opposite. It leads to immense amounts of misinformation and wasted time. Tower of Babel all over again.

    • Ben Adler

      Your a cool guy.  Have a great day. Hope to explain myself better in the future.


  • Mikelroda1963

    isnt Dane just another character that has been taken and used by the multinational surfing companies to sell more product? promoted to the max, via his style and surfing. Maybe he has just had enough of being used and wants to be just another dude riding waves? If so, all the power to him.

    And for the poor children that read the corporate surfing mags and actually can read all this and all the comments and CARE, well, i must add > there is a big world out there with a lot more intrigue if you care to look beyond the crap that is shoved down your throat.

  • Shigadeelee

    My prediction:

    In the next 3-5 years Dane will move so far in the opposite direction of the surf industry that it will create a conflicting image between the direction of where he “needs” to go vs. where a billion dollar company will go. I am not saying that he will not have a presence in the surf industry but I believe his paycheck will shrink and he will have to work a lot harder than he would if he were to take the traditional route of competitive surfing.

    As long as Kelly is still alive, Dane will be a shadow as a Quik athlete. As far as marketing goes, the  relationship with Dane and Quik will change. Dane knows this and so does his manager Blair Marlin (who also manages Bruce Irons). Bruce is better off because he already rides for an anti-Establishment company and he has shifted into the big wave realm. I don’t see Dane shifting into the big wave realm.

    Join forces with other athletes to start a counter culture surf company that will allow you to be whatever you want to be. Companies like (Billabong, Rip Curl, Quik) are not going to allow you to be who you want to be. They will make you be who they want you to be and guess what they run the industry to they will win. Dane and Blair know that in order to sustain his comfortable lifestyle of living at the beach and globe trotting things will have to change. That is part of the reason why Dane has made this push to be different. HE HAS TO. He has to create a fan base and he has to build a following now.

    • Al Baydough


      Ummm… Dane was among the star performers in several events that featured macking waves (Sunset those two years it was washing the channel, Haleiwa when it was bombing a few years ago, that gnarly Pipe QS a few years back in which he was among the few who scored tens). He also killed it in HEAVY Mex on that trip with AI. You clearly know nothing about Dane’s abilities in the scary stuff.

       Also, Billy seems to have no problem with Rasta and didn’t have an issue with Margo. 

       Personally, I hope he does build his own brand but seeing as how he recently resigned to a five year contract renewal with Quik, that doesn’t require CT slavery, we’ll have to wait that one out.

       Nice thoughts but you need to do more research across the board; you’re just speculating. 

  • schmatty

    the clip is great — dane b.i. (before indie)

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