The Inertia Founder
Despite significant buzz and surprisingly accomodating conditiions in 2011, the ASP and Quiksilver announced the cancellation of the Quiksilver Pro New York in 2012. Photo: ASP/Rowland

Despite significant buzz and surprisingly accommodating conditions in 2011, the ASP and Quiksilver announced the cancellation of the Quiksilver Pro New York in 2012. Photo: ASP/Rowland

The Inertia

The Quiksilver Pro New York, surfing’s first million-dollar contest, was removed from the 2012 ASP World Tour Schedule today. While reasons for the event’s cancellation are not entirely clear, it appears financial constraints forced Quiksilver to defer in 2012 – looking to 2013 to potentially resume the event’s three-year contract.

“Well, the actual reasons for cancellation are for Quiksilver, as the event licensee, to expound upon,” wrote ASP International Media Director Dave Prodan via email. “I’ve just read some comments from Rob Colby (who was also included in the release) on Transworld Business stating that there were financial concerns regarding the costs of running the event in 2011 and the outlook for 2012. Running any ASP World Title event is no small endeavor, financially speaking, and this hurdle was compounded in 2011 with Hurricane Irene wreaking havoc upon the event site just two weeks before the events started.”

Prodan also noted that the New York event might return to the ASP Schedule in 2013.

“We (at the ASP) are disappointed in the cancellation of the Quiksilver Pro New York after such an impressive maiden showing, but understand the many factors that may have contributed to Quiksilver’s withdrawal of the event in 2012.”

Quiiksilver has not yet responded to requests for comment, but more information will be included as it becomes available.

  • Tim Hamby

    If Quik isn’t just bluffing (negotiating with LBNY, who may be trying to squeeze them for more money), and even if they are- NIKE needs to seriously consider stepping in (under the NIKE brand). On one hand, it would preserve a successful event that by all accounts was enjoyed by the athletes, those in attendance and those who watched it online. Even Dane seemed pretty stoked on that one, which is saying something. It was a different kind of “adventure” for a lot of surfers. 

    On the business end, NIKE’s support would go a long way towards establishing and strengthening relations within the surfing community, and they’d be doing it within the world’s largest media market and in a location where there’s a ton of skaters, which I’ve heard accounts for about 80% of their action sports business (skate sneakers). They could potentially double up their efforts and run two high-profile events.

    • Al Baydough

      Nike?!? No thanks. They’re not in surfing for the long haul and they’d jump ship as soon as the profit margins didn’t give their bean counters a boner. Leave surfing to the surfers.

       I am bummed to hear the event was cancelled, though. It was better than more than half the events on tour not just this year but in most of the last five to ten.

      • Tim Hamby


        Of course, there are many brands who could step in, but yes- Nike. I suggest them because 1) they have the resources to do it  2) the unique opportunity it presents for Nike to begin diffusing precisely the kind of bias and cynicism you’re demonstrating against them. Obviously, you know there are many who feel the exact same way that you do and not just about Nike– but ALL of the more established surf megabrands like Quiksilver, Billabong and Rip Curl. Not to mention brands like Red Bull, Volcom, Monster Energy… name someone. Ultimately, these companies do have to generate revenue to be able to compensate athletes, whether those surfers are chasing heats in NYC or adventures in far-away places. What I hate to see is for people to get stuck in the status-quo. To snuff new ideas before they’ve ever had a chance to be heard. Who knows what Nike might be able to contribute to surfing if surfing would just welcome them to the table. I know I’d never give a basketball player the cold shoulder because one day he decided to set aside his ball to give surfing a try. I’d welcome him into the lineup.  

        Dawn Patrol: Definitely down with PR if it is simply matter of choosing a new spot. So many places to choose from, ultimately. 

        • Al Baydough

          I’m not exactly tooting horns for the established surf brands but history has consistently proven that when a large entity that is not endemic to the field that catches its attention they don’t stick around when times get tough – and are quick to throw everyone under the bus before jumping ship like the rats they tend to prove themselves to be.

           I’m even more opposed to energy drinks and the endorsement of them by athletes since the crap in them is super destructive to the body. I know this not only because of what I’ve read and researched but also from what the people who make and distribute this stuff have said about it; my father did some work for them and I visited one of the main facilities myself. When one of the upper level management guys saw my pops with an energy drink in his hand he went on to articulate how virtually no one there drank the garbage “because they know what goes into them.” If the people making the main ingredients won’t consume the product you probably shouldn’t either. BTW, I personally know top level surfers who, tough they endorse the product for financial gain, don’t drink the shit either because they have told me how they don’t like how it makes them feel.
           Slater’s endorsement of Vita Cocoa is good stuff and a trend in conscionable endorsements I’d like to see on the rise as opposed to being an exception.  I’ll happily eat my words if I see Nike step up and really prove they care more about surfing (meaning greener biz practices and better global policies) than merely throwing heaps of cash at kids and parents who are blinded by their PR  blitz (the way you seem to be as well). Leave a Message was a f-ing hoax and everything else they’ve done to promote themselves has been more gimmick than substance (night surfing with silly lights? BFD). They aren’t a surfing company and it shows – painfully. Haliburton has pretty extensive resources for getting jobs done but I wouldn’t ever want contracting them on my conscience. While I’m obviously not in the same boat with Stu, Blasphemy, and the other haters here I am definitely not on the corporate bandwagon, either. I’d like to be but not until they sharpen their resolve to put what’s most important with regards to what benefits surfing on the whole and not just pro surfing and profit margins. I do not support any cause or company that forgets that the real bottom line is the people – by and for.

          • Tim Hamby

            Ironic that you mention the energy drinks. My 3rd grade daughter just participated in a science fair and one of the students in her class took brand new shiny nails and stuck them in several different liquids- water, vinegar, etc. The most corrosive one by far was Coke. It turned the nail pure black. Tap water wasn’t a high performer, either. Salt water preserved the nail the best. I can’t remember if I saw energy drinks on the list, but I can imagine. I haven’t tried Vita Cocoa yet. Strong coffee does me just fine. 

            As for Nike, you’re right. They are not a surfing company. But there was time when they weren’t a basketball company. Or a football company. They’ve done a lot for those sports. 

            I’m not a shill for them or any corporate marketing. I just believe an extended hand is more productive than arms crossed. 

            I think you’re wound up on Vita Cocoa. Go have a beer.

          • Al Baydough

            Just came back from two stouts and a good burger with fries.

             Anyway… can’t compare conventional sports to surfing; totally different dynamics in every conceivable way. And believe me, when Nike isn’t getting what they want out of the deal they’ll be the first to cross arms. Nike is just a trophy wife looking for an easy opportunity and when those opportunities begin to require real sacrifice and resolve they’ll just move on to the next sugar daddy. I dare them to stick it out and prove me wrong but so far they’ve offered nothing of substance to convince me otherwise. 

             As for Coke, I haven’t had that shit in my body more than 20 times in the past ten to fifteen years. Pure rot-gut garbage. Tastes great though, better than Pepsi’s sugary pap.

             Cocoa water is pretty damn tasty but not cheap – though it costs less than most coffee drinks. I do like my morning joe but caffeine is horrible on the joints; and as a surfer who hopes to keep getting barreled until age says no mas it’s not exactly the best libation to facilitate that goal.
             Surfing needs to be controlled by surfers for the same reasons art, music, etc. needs to be controlled by the artists who create it.  

          • Tim Hamby


            As long as people write off Nike and other similar companies that weren’t “born surfing”, before they ever have a chance to get their foot in the door, then we’ll never know what they could offer the surfing world, due to our own self-righteous attitudes. I was lucky enough to be born by a beach. I LOVE surfing and have for over 30 years– but there’s certainly many others, from other walks of life, who may have gotten involved with it later in their lives, who love it today as much or more than I do and who have contributed more to its advancement, materially.  

            You say we can’t compare conventional sports to surfing and in many ways that’s true. In many ways, it’s not. We compare it to conventional sports when it suits our fancy (where’s the prize money? where’s the networks? why can’t anyone outside the top 20 touring pros make a living? why isn’t _______ corp listening to us or giving more back? 

            So, I’m going to compare it. 

            Remember what we’re talking about here: Nike or another non-traditional brand coming in to potentially salvage an ASP event that Quiksilver says they don’t want. But, we’re not even sure that we want Nike in because they’re not surfers, they’re opportunistic and we’re down on their business practices (prices too high/not “green” enough- Lord, Al- you’re not leaving us with many companies to work with).

            You say that surfers need to be in control, because only they, with their souls invested, can be trusted to do what’s right by the sport in the long run. 


            In this case, that’s the ASP. So, how can they gain more control here? How can they do more for the sport? 

            With greater resources.

            Those resources aren’t going to come from just 3 or 4 surf megabrands that frankly, still don’t pass the sniff test with half the surfers out there (which is silly). 

            So what to do? Stop being indignant. Compromise a little. Give other companies / industries a chance. Take their money. Require them to kick in something extra specifically for local charities. Then under SURFER CONTROL, apply ALL of those resources properly! If you GET MORE, you can GIVE MORE! 

            Look at the PGA, based here in Ponte Vedra Beach. They have given over $1.2 billion to charity. By policy, a significant portion of every local event they hold goes back to local charity in the areas where their events are held. If the ASP is not doing this already, they should. I can’t begin to tell you all that the PGA has done for my community where the Sawgrass TPC is held, because the list is so freaking long. 

            Granted, golf has big network tv behind them because “everyone” can play golf (gag). But, my point here is to talk about their corporate sponsorships. Is it just Taylor Made, Callaway and Ping? No, it’s Bridgestone Tire, Charles Schwab, Western Union, Jani-King, John Deere, Mitsubishi, United Airlines and a host of others, whose primary interest isn’t golf, but rather, marketing to golfers.

            My point is that surfers gaining more “control” of the industrial and corporate surf complex can be achieved. But  it is going to require a little more diplomacy, tolerance, time and compromise. That’s not a call to forsake our values. It is a call to act shrewdly so that surfers are in position to help themselves, help others and influence would-be partners to do the same.

            P.S. I decided to have half a Coke today for lunch, instead of the usual full one and its already killing me… I’m about to go back for another swig. 

          • Al Baydough

            I hear your argument, Tim, but I’m not in agreement. I know my history very, very well and it rarely says kind things about people and/or entities who make a move into territories they had nothing to do with discovering in the first place. Surfers already have a tenuous grasp (largely due to their own willful ignorance and romanticized utopian fantasies about the lifestyle they lead) and it will only get more slippery as the suits move in and capitalize on the situation, bleed it dry, and move on. But perhaps the ASP, the industry, and, really, most surfers, have already let this happen. We’ll see…

  • mike

    Billabong shares collapsed this morning and were recently down $1.33, or 36.5 per cent, at $2.31, marking their biggest drop since the company went public in 2000.

    Read more:

    The drop in clothing sales worldwide probably has something to do with it… I haven’t bought  billabong or big brand clothing in years. I can justify spending $50 on a t-shirt just for a logo… I would be surprised how many of your readers actually regularly shop at surf retails stores.

    just my two cents

    • Al Baydough

      I buy their trunks and suits. That’s pretty much it. The rest of the stuff they make isn’t built to last and for those prices they should be. I remember a time when putting your name on a product carried real value with regards to the craftsmanship. What happened to the pride?

      • ScottTX

         Buy Patagonia.  Also, I never wash my boardshorts (wax in the washing machine), which reduces wear and tear.  I have been wearing the same pair of Patagonia trunks for 4 years and still occasionally wear a pair a threadbare Quik trunks from 2005.

  • Tim Hamby

    That’s interesting news, both about the Allegria and Billabong (down further this am). I suppose the inescapable truth in all of this is that the US and much of the world outside of China is in a big hole that continues to get deeper, with unyielding greed and self-interest (whether for money, power, etc.) at the core of our ills. That’s the nature of the human condition and I guess, why Al doesn’t have much hope for a change in the weather. 

    Long term, I get it. Short term (which can be a long damn time), I believe we do our best to remain optimistic and search for solutions that might change our course (or at least delay it further). I believe that requires compromise and a willingness -always- to try new things. 

    Here’s hoping the tour finds it way back to the East Coast some time soon in a move that’s good for the ASP, some event sponsor (no matter their pedigree), the fans, the athletes and ultimately, surfing itself.

  • Nike isn’t a surf brand….They should’n’t be accepted by true real surfers

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