Business & Media

Naomi Newirth: Acacia Swimwear and Sustainability

Photographer/Lomi Lomi Practitioner
Sunday, May 13th, 2012

Acacia Swimwear was created by Naomi Newirth and Lyndie Irons. I was able to catch up with Naomi to discuss Acacia’s Roots and future.

The State of The Inertia Update

The Inertia Founder
Monday, May 7th, 2012

In the last few weeks, The Inertia has enjoyed a massive wave of good fortune, and I wanted to take a moment to update (and thank!) the folks this wave will affect most: YOU!

R.I.P. Junior Seau

Surfer/Writer/Student
Friday, May 4th, 2012

It is with heavy hearts that we report the death of former San Diego Chargers linebacker and well-like San Diego surfer, Junior Seau.

Surfer Girls Rock

Surfer/Blogger
Monday, April 30th, 2012

We need women who will stand strong and be recognized for their abilities and accomplishments instead of how they look. Because it’s about surfing, not sexy.

Freesurfers™ and Selling Out

TheInertia.com Surf Editor
Sunday, April 22nd, 2012

Freesurfing™ allows surfers to make a living doing what they love and allows us to enjoy their talents via web clips and magazines. Respect their savvy as businessmen, but whatever you do, don’t buy their bullshit gospel of freedom and rebellion.

2012 ASP Men’s World Tour: Will Youth Prevail?

Surfer/Coach/Writer
Wednesday, April 18th, 2012

Although early season picks for the 2012 ASP World Title come from a very short list of more seasoned veteran ASP World Tour Surfers, look for these four young, exciting surfers to shake things up.

Are Wetsuits Burkas for Cold-Water Surfer Girls?

Writer/Surfer
Tuesday, April 17th, 2012

Are we seen as less sexual or more sexual while we’re suited up? Maybe instead of guys checking out my ass I get judged more on the waves I’m riding. Maybe it doesn’t matter at all.

#PutOccyInBells2012: #WTF?

TheInertia.com Surf Editor
Sunday, April 1st, 2012

UPDATE: Kelly Slater debates Ted Endo on this question: Should a growing Twitter campaign slot Mark Occhilupo into the roster for Bells?

Ruffo’s Arrest and the ASP’s Anti-Doping Policy

Writer/Surfer
Tuesday, March 6th, 2012

I couldn’t help but wonder what might have happened had Anthony Ruffo failed a drug test during his competition years. It could have saved him. It could have saved Andy Irons.

Growth of Surfing in China: At What Cost?

Surfer/Writer/Researcher
Friday, February 24th, 2012

I went to Hainan Island following the latest round of contests. My observations have led to some concerns and suggestions I would like to express to the broader surfing community.

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