We should conclude that surf brands would be the leaders in environmentally sustainable practices — it has to be this way. In a world of fast fashion, it must be those counter-culture warriors, the ones who shun industry standards, that do what’s right for the world. Right?
This black friday, while most are out buying more than they need, Patagonia is supporting an alternative message-one in which places value on the old and worn out.
What follows is a list of seven waves, from around the world, that we are stoked still exist, thanks to the hard work of numerous and diverse organizations and individuals.
Malibu’s Surfrider Beach is world renowned for its peeling waves at First Point (closest to the Malibu Pier), but just a short walk north is what used to be a surfable right and left for shortboarders.
As a surf forecaster, when the waves disappear, I start to get a lot of questions. The last several weeks (almost the whole fall season, at this point) there has been a common theme: “Fall is supposed to be epic. Where the (insert favorite expletive here) are the waves?”
It’s my belief that the way we attain real, meaningful ocean conservation is by connecting more and more people to the movement, but this isn’t enough. Tim Hogan offers a case study in the future of environmentalism.
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