Associate Editor
Twice a year brands that celebrate outdoor brands gather at the Outdoor Retailer trade show, which has taken place in Salt Lake City, Utah for over 20 years. Patagonia founder, Yvon Chouinard, says that if the state's politics don't change the brand will be left with no choice but to boycott the show. Photo: Outdoor Retailer

Twice a year brands that celebrate the outdoors gather at the Outdoor Retailer trade show, which has taken place in Salt Lake City, Utah for over 20 years. Patagonia founder, Yvon Chouinard, says that if the state’s politics don’t change the brand will be left with no choice but to boycott the show. Photo: Outdoor Retailer


The Inertia

Outdoor brands aren’t happy. For the past twenty years, Salt Lake City has been the host city for Outdoor Retailer, the biannual preeminent trade show for the outdoor recreation industry. Salt Lake was chosen strategically – Utah boasts some of the most impressive public lands in the country. But given the politics of the state, particularly Utah Governor Gary Herbert who has acted in direct opposition to the values to which many outdoor brands ascribe, many companies are speaking out.

On Tuesday, the Salt Lake Tribune published a scathing op-ed written by Black Diamond founder and CEO, Peter Metcalf, outlining the inconsistencies between the values of the show and those of the state’s political leaders.

Today, Patagonia founder, Yvon Chouinard, echoed Metcalf’s sentiment with a press release of his own. Below is the full text of Chouinard’s letter:

Every year, millions of people visit public lands in Utah to climb, hike, ski, hunt and a heck of a lot more. I’ve skied, climbed and fished the wild streams of wild Utah for years. The American people own these lands – and Utah reaps the rewards. Every year, outdoor recreation in Utah drives $12 million in consumer spending and supports 122,000 jobs across the state. Sure, we use these lands for energy and grazing and other things, too. But access to the outdoors is the reason why so many of my friends consider Utah the ultimate place to live.

It’s also why the outdoor industry loves Utah. Every January and August, Patagonia and hundreds of other companies spend gobs of money to show our latest products at the Outdoor Retailer show. The whole thing is a cash cow for Salt Lake City. You’d think politicians in Utah would bend over backward to make us feel welcome. But instead, Gov. Gary Herbert and his buddies have spent years denigrating our public lands, the backbone of our business, and trying to sell them off to the highest bidder. He’s created a hostile environment that puts our industry at risk.

The outdoor industry creates three times the number of jobs than the fossil fuels industry, yet the Governor has spent most of his time in office trying to rip taxpayer-owned lands out from under us and hand them over to drilling and mining companies. And just a few days ago, the state announced plans to sue the federal government to reverse the recent protection of Bears Ears, a site containing thousands of years of Native American archeological treasures and craggy red rocks beloved by climbers from all over the world. Politicians in the state don’t seem to get that the outdoor industry – and their own state economy – depend on access to public lands for recreation.

I say enough is enough. If Gov. Herbert doesn’t need us, we can find a more welcoming home. Gov. Herbert should direct his Attorney General to halt their plans to sue and support the historic Bears Ears National Monument. He should stop his efforts to transfer public lands to the state, which would spell disaster for Utah’s economy. He should show the outdoor industry he wants our business – and that he supports thousands of his constituents of all political persuasions who work in jobs supported by recreation on public lands.

We love Utah, but Patagonia’s choice to return for future shows will depend on the Governor’s actions. I’m sure other states will happily compete for the show by promoting public lands conservation.

-Yvon Chouinard



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