“Avalanche’s don’t discriminate,” says Travis Rice. “They’re equal opportunity killers.” Thanks to Brain Farm, Sherpas Cinemas and Red Bull Media, this is definitely one of the most aesthetically-pleasing avalanche PSA’s ever made. It sends home the point with authority, thanks to rad imagery, and breaks down the steps you need to be safe in the backcountry, or especially the sidecountry for those that like to ride lines just outside of the resort (because that is the backcountry). It breaks safety down into five steps for the newbie: get the gear, get the training, get the forecast, get the picture, get out of harms way. It’s pretty simple.
