If you haven’t heard already, the company that promotes Indio-based shows like Coachella and Stagecoach have announced a mega concert called “Desert Trip.” Headliners include: The Rolling Stones, The Who, Bob Dylan, Paul McCartney, Roger Waters, and Neil Young. News of this has taken the music world by storm, calling it a “once in a lifetime” concert. And they’re right, there is a good chance a classic rock lineup like this will never happen again.
The madman behind all of this is Paul Tollett, legendary concert promoter and CEO of Goldenvoice. Tollet was so adamant about making this concert happen he had secret meetings with talent and their representatives for an entire year before the concert came into fruition. Before signing all acts for this show, Tollett claimed “If we don’t get these six, we’re not going to do the show.”
The Los Angeles Times recently released an economic case study on the Coachella Valley’s concert earnings so far this year, claiming it saw over $700 million in economic activity between the two weekends of Coachella and one weekend of Stagecoach. This figure included ticket sales, hotel stays, merchandise, food vendors, Indio tax revenue, and any other projectable income reported by the Coachella Valley Economic Partnership and Greater Palm Springs Convention and Visitors Bureau.
But what could the Desert Trip announcement mean for Coachella Valley’s concert earnings in 2016? It potentially means an additional 33% to the valley’s 2016 revenue stream; an additional income that this area was not expecting before word of this concert leaked a few weeks ago. It’s a game changer for the Coachella Valley economy.
It’s reported that each act will make around $7 Million per set. When asked about what each act will be paid, organizer Paul Tollett said “They’re getting what they’re worth.” And trust me, they’re worth it.
Tickets to the concert: $399. Gas to drive from LA to Indio: $40. Camping: $99. Commemorative T-Shirt: $25. A chance to see one of the greatest Rock N’ Roll lineups ever assembled: Priceless.
Editor’s Note: Tickets for this epic show go on sale Monday, May 9th at 10AM PST.