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The Inertia

It’s about time surfers toughened up a bit. No more reputation as the tanned, tree-hugging sissies of the sporting world. For too long, surfing has lacked the reckless abandon and the unrelenting distortion of other action sports, like skating…or hatchet throwing. But things are finally changing thanks to brands like The Octopus. Heralded by heavy metal aficionados Dion Agius, Nate Tyler and Chippa Wilson, The Octopus is the latest brand in surf traction. And they’ve just released a clip introducing their dogma to the world.

Before the three ambassadors wreak havoc up down the California coast on surf craft, the welcome video begins with some mood-setting B-roll.

Octo 1
Nothing says, “no sissies allowed” like WWE legend Randy Savage, the “Macho Man.”

Octo 2
Then there’s this…Ohhh yeaaaahhhh.

Now, for some surfing…
Octo 3
Massive punt from Nate

Octo 4
Pop shuv-its = Punk rock

Dion float
But the highlight of the video (the face-melting guitar solo, if you will) is a super heavy floater from Dion at The Wedge.

Throw up your horns (\m/ \m/), because The Octopus is Real.

 
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