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The Inertia

Live Passionately documents the story of a movement by the film’s namesake. It is a surf film with a unique twist. More than just wheeling barrels and exotic locales (although there is plenty of that too), it’s a surf trip to make a difference.

The film follows a tribe of travelers on the adventure of a lifetime to the Philippines, where all facets of surf travel are included. It also provides a solid background story to the initial creation of the now ‘lifestyle’ brand that is going from strength to strength in what is a saturated and brand-heavy global marketplace. Kudos to the tribe for doing things a little differently.

 
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