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The Inertia

Surfing waist-to-chest high Pleasure Point in Santa Cruz sure is fun, but you’d be hard pressed to call it good. That is, good for the world. Sure, surfing makes people happy and more pleasant and all that. And by extension, their interactions with others are more positive and that reverberates throughout the world. But that’s all so abstract.

SurfAid, the international non-profit doing incredible work in rural Indonesia, though, is giving surfers an opportunity to make a quantifiable dollars-and-cents impact simply through surfing. Most recently, the organization held its SurfAid Cup event in Santa Cruz – one of seven surf contests slated for this year at different surf breaks in Australia and California – raising a total of $46,000.

A handful of professional surfers, including local boys Nat Young, Tyler Fox, Shawn Dollar, Anthony Tashnick, and Jesse Columbo, and world champion longboarder Joel Tudor, surfed in the event to spread awareness and show support.”

“Amazing cause, good waves, great people,” said Jason Lewis, whose Team Benchmark raised $13,500 for SurfAid. “It’s great to see the support of the Santa Cruz community to get behind the cause, especially the pros who volunteer their time. Benchmark Property Group is grateful to be able to continually support SurfAid with their mission to help communities in need.”

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SurfAid Founder, Dr. Dave Jenkins was impressed by the level of surfing and the hospitality from the community. “To be so warmly welcomed in Santa Cruz and to know that so many more mums and kids will have a chance at a better life is incredible. We’re humbled and grateful for the support.”While the goal for every competitor to some extent is to win, the day’s champs explain that the contest is less about them, and more about what they can do for families and children on the other side of the globe.

While the goal for every competitor to some extent is to win, the day’s champs explain that the contest is less about them, and more about what they can do for families and children on the other side of the globe. Local legend Michel Junod put it this way: “Although hundreds of people witnessed our team of 5 longboard surfers win the surfing contest, the real winners were the people whose lives are going to be changed forever.”

To learn more about the SurfAid Cup nearest you check out this year’s schedule, or go to SurfAid’s website for other ways to show your support.



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