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The Inertia

“How’s it bru?” Go to South Africa and you’re likely to hear some variation of this phrase. Being that bru is only one vowel away from bro, it’s not difficult to ascertain its meaning. Stateside or in Oz, uncertain contexts may lead people to thinking you’re talking about coffee or beer if you use the word, but South Africans know what’s up. In the WSL’s most recent #TourNotes, the world’s best give their understanding of the word.



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