Director Trent Meisenheimer, who works with the Utah Avalanche Center put together this spine-tingling recreation of a real avalanche scenario with Matt Clevenger and Tom Diegel. To Hell in a Heartbeat is so real it’ll make you question every decision you make, whether going for a trek in the wilderness, or leaving a gate at a resort. Know Before Your Go and the American Institute for Avalanche Research and Education also contributed to the video. It might be the most real PSA ever. Travis Rice posted the piece to his Facebook page this morning.