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The Inertia

The Inertia

Distributor of Ideas

In the end, it was local legend Mega Semadhi who took the win, but Bruce Irons' perfect ten is something on a whole different level.
Surf

Bruce Irons’ Perfect 10 at the Rip Curl Cup at Padang Padang is Mind-Boggling

2 min read
While the shark attack broadcast live to the world catapulted Fanning into a realm only a few other surfers occupy, it was just a small part of what makes Mick. This is his story.
Surf

Watch ESPN’s Documentary on Mick Fanning in its Entirety

1 min read
This is a drop in of epic proportions.
Surf

Drone Footage of an Absolutely Brutal Drop In

1 min read
Sanuk Team
Surf

Thanks for Partying Down with Us for Our World Premiere!

1 min read
Photos

The 20 Best Photos of July

1 min read
Weird.
Comedy

5 of @Kook of the Day’s Weirdest Videos

1 min read
Puerto Escondido is a hell of a wave. Look at that thing, wouldja? It's perfect.
Surf

A Puerto Escondido Pounding José Ramirez Will Never Forget

1 min read
Tatiana Weston-Webb lets out a few shrieks of joy after winning the 2016 US Open of Surfing. Image: WSL
Surf

Tatiana Weston-Webb Wins 2016 Vans US Open of Surfing

1 min read
If there are two things that the masses enjoy watching, it's dogs surfing and man-made waves. Dogs surfing ON man-made waves is on a whole different level.
Surf

Nothing to See Here. Just Two Dogs Surfing in a Wave Pool

1 min read
The drop-in offender takes it up a notch and, in what is a total dick move, actually tries to shove the guy he dropped in on off his board.
Surf

This is the Most Blatantly Dickish Drop In

1 min read
Josie Prendergast might not be a name you're familiar with. But if you like watching stylish, effortless surfing, then you should remember it, because she's just getting started.
Surf

Meet Josie Prendergast, the Girl Who is Head-Over-Heels in Love With Surfing

2 min read
Danny Griffiths, just another Tasmanian maniac, made a last-minute decision to take a different line on an absolute beast at Shipstern Bluff. Things don't go according to plan.
Surf

This HAS to be the Wipeout of the Year

1 min read
Dolphins are just on a different level. Then there's this guy, who's spinning around like a maniac, getting tubed, and spinning some more.
Surf

Here’s a Bodysurfer That Makes Dolphins Look Bad

1 min read
Extraordinarily ordinary!
Surf

This Bathing Suit Company Wants to Find Australia’s Most Ordinary Rig

3 min read
Yesterday, Sebastian Zietz did something awesome at the Vans U.S. Open of Surfing.
Surf

Watch Seabass Propose on the Pier at the Vans U.S. Open of Surfing

1 min read
Lily Meola
Photos

Killer Moments from The Inertia’s Premier of Chilo en Mexico and Holy Meola!

1 min read
Lily Meloa Sanuk Team Photo Booth
Business & Media

Check Out These Mugs From The Inertia’s Chilo en Mexico X Holy Meola! Premier Photo Booth

1 min read
Video

Tiger Sharks Devour Whale Carcass During Massive Feeding Frenzy

1 min read
We were all there at some point, which is what makes it ok to laugh at. So laugh away!
Surf

When Surf Lessons Go Wrong: 6 1/2 Minutes of Learners Getting Worked

1 min read