Wes Hutchinson is a cognitive psychologist who is a professor of marketing at the Wharton School of Business at the University of Pennsylvania. He teaches and conducts research on consumer behavior, new product development, and the social impact of marketing. He is now a grandfather, and his free time is spent with his family and in the water surfing and fishing. Significant personal failures include never really learning to speak Spanish or play the guitar, among others too numerous to list.

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The Inertia

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