The Inertia Mountain Contributing Editor
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Gretchen Bleiler can do no wrong. Photo: ALEX Bottle

Gretchen Bleiler can do no wrong. Photo: ALEX Bottle


The Inertia

Gretchen Bleiler might be supermodel beautiful and one of the best female snowboarders of all time, but she’s also wicked smart and a savvy business woman. After years of totting around water bottles that were hard to clean and not very versatile, Bleiler has launched her new ALEX Bottle line.

The Alex Bottle unscrews in the middle for easy cleaning and color customization.

How it works. Photo: ALEX Bottle

How it works. Photo: ALEX Bottle

But it’s not only for water. Beer, anyone?

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Sneaky. Photo: ALEX Bottle

Sneaky. Photo: ALEX Bottle

ALEX Bottles is currently rallying support on Kickstarter and has already surpassed it’s $50,000 goal. And with everything Gretchen touches seemingly turning to gold, and ALEX Bottle looks to be the next big accomplishment in the Olympian’s career.

In fact, she has already taken to Instragram in celebration: “Guess what?! We woke up to seeing that we have passed our @kickstarter fundraising goal this AM and we’re still going strong with another 21 days left! So we’re celebrating with my favorite….Dirty Martini’s at 7:30am! Seriously though THANK YOU to everyone who has backed and shared @alex_bottle it means the world to us! We want everyone to have an opportunity to get ALEX in this first round and to make it a little bit more exciting we created some awesome stretch goals. If we can continue the momentum we’re going to be unlocking new color options! Check our KickStarter link in my bio to find out more! Love you guys and THANK YOU!”

Raise a glass! Photo: Instagram

Raise a glass! Photo: Instagram

To learn more about and potentially support ALEX Bottles, check out their Kickstarter campaign page.

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