Some people buy cars, and some go out to buy a lifestyle. Porsche is in the tier of automakers catering to the latter, and its ongoing collaboration with HEAD Skis is an example of that. The two brands have been working together since 2021 to produce an annual line of skis and accessories. This week, they unveiled the Porsche 7 and Porsche 8 series skis, inspired by the Porsche Taycan Cross Turismo.
The full collection consists of skis, poles, a helmet, goggles, jacket, and pants, with the focus on the $2,489 all-mountain skis. The total price for all those pieces combined adds up to $4,995.
“The new collection from Porsche and HEAD translates the distinctive, sporty design and off-road performance of the all-electric Porsche Taycan Turbo CrossTurismo ‘Adventure’ into a new ski collection,” the automaker said in a press release. “The collaboration features two premium ski models: the motorsport-inspired PORSCHE 7 Series and the versatile PORSCHE 8 Series for use both on and off groomed slopes, as well as exclusive winter sports equipment and ski accessories.”
Luxury brands slapping their logo on sporting equipment is nothing new. Core crowds love to bash the collaborations, but they’re never intended for the core surfer, the core snowboard crowd, or in this case, the hardcore alpine skier. They’re marketing partnerships used to create brand loyalty among existing and new customers. Look no further than any other luxury or exotic car brand for enthusiastic logo’d-out owners in hats and bomber jackets for proof. The golf club covers, the luggage, and now the skis are all just part of the image.
Porsche also rolled out a vintage 911-themed surfboard and apparel collection with Almond Surfboards. They announced two surfboards in 2024 at $4,500 and $5,500, which were inspired by classic versions of the iconic sports car.
