Photo: Karin Hiselius//Unsplash
Dolomiti Superski accepted an approved €30 million compensation package following an investigation into anti-competitive pricing methods. The suit was brought in 2025, alleging the Italian resort operator coordinated ski pass prices across its 12 different ski areas throughout the Dolomites, eliminating competition across the region, as well as restricting third-party sales. The consumer watchdog Autorità Garante della Concorrenza e del Mercato (AGCM) began the investigation in 2025 and concluded in August, ultimately handing down the €30 million package, which was first presented by Dolomiti Superski itself back in April.
Compensation will be made available to skiers who purchased multi-day or single-day passes at any point in the 2022-2023, 2023-2024 and 2024-2025 seasons. During that period, AGCM noted that ski pass prices rose by more than 28 percent. A press release from the watchdog outlined that €18 million in discount vouchers will be made available, while another €12 million of the package will be actual cash refunds.
“Consumers will be able to choose between a discount voucher for future purchases equal to 30 percent of their previous expenditure or a direct refund equal to 20 percent of the amount previously paid. In addition, promotions and concessions already introduced for the Dolomiti Superski pass will be maintained for the next five winter seasons, with an overall value of approximately EUR 20 million,” the release says.
That structure is drawing criticism from some, including the consumer association Assoutenti, who argue it incentivizes individuals to gain more value from their compensation by accepting the discount voucher. That, in turn, will have them spending more money that goes back to Dolomiti Superski anyway.
“This is a solution that doesn’t satisfy us,” said Assoutenti President Gabriele Melluso. “Refunds will vary depending on whether the consumer chooses to receive cash compensation or a discount on future purchases, a circumstance that in itself creates discrimination and encourages users to purchase new ski passes to get the best possible benefit. Secondly, refunds will only go to those who apply first, and once the available funds are exhausted, those who submit a request, even those entitled to a refund, will be left empty-handed. Finally, Federconsorzio’s commitments to lower ski pass prices for all skiers are absent, a real sore point considering that, according to data collected by Assoutenti, between 2021 and 2025, the price of a Dolomiti Superski day ticket increased by 28.4 percent.”
