The Inertia

Editor’s Note: #SolidHumans is a brand new series featuring priceless portraits and anecdotes of inspiring individuals we know and love in the surf and ocean community.

Raised in Santa Barbara, California and based in New York City, I specialize in advertising, portrait, and lifestyle reportage of artists, athletes, and musicians. Over the course of my career, I have been fortunate enough to have had exceptional access to the private lives of many of today’s top personalities. However, I’ve taken a particular interest in documenting intimate moments of the insular world of the North Shore of O’ahu. Here are a few priceless moments captured last winter on the North Shore.

See more of Justin’s photography on Instagram @JustinJayPhoto and


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