The Inertia Founder
The Hurley Surf Team: John John Florence, Julian Wilson, Kolohe Andino, Carissa Moore, Evan Geiselman, Laura Enever, Conner Coffin, Lakey Peterson, and Miguel Pupo. Where's Simpo?

The Hurley Surf Team. Minus a few familiar faces.

The Inertia

Front and center at the Agenda Trade Show in Long Beach, California stands a portrait of John John Florence – his face emblazoned upon a wall of Hurley. Hurley ambassadors excitedly distribute a one-sheet entitled, “The Game Has Changed.”

On that piece of paper, John John Florence’s countenance takes the top bill – flanked in flying V formation by Julian Wilson, Kolohe Andino, and the rest of the now-Hurley Surf Team. John John’s sweatshirt hood actually covers about a third of both Mr. Wilson’s and Mr. Andino’s face. If nothing else, a bold land-grab for a sweatshirt – one that should get the competitive spirit churning.

John John Florence had previously been sponsored by O’Neill since the age of six, and last week he released a pretty mind-blowing web clip entitled Departure Delayed.

The specifics of the deal have not yet been released, but an official announcement is expected on Monday.

Join The Inertia Family 

Only the best. We promise.