Super Sunday is upon us. Whether you are pumped for the actual game or not there’s no denying the level of pop culture stimulation you’re about to be bashed over the head with for three and a half hours. Commercials are as much a part of the day as anything else, and considering businesses are paying CBS as much as $5 million for some air time at the very least you’ll have at least one wtf moment to stop and ask “they payed how much for that?”
Swinging it back to the pop culture part of the equation there’s also reason to expect you’ll see some action sports love throughout the day. Lifestyle sports and outdoor adventures are weaved into American life as much as watching football on a Sunday afternoon, so as we gear up for the most watched single-day sporting event in the world here’s a peak at 5 ads the ocean lovers, the mountain lovers and adventure seekers can look out for:
GoPro’s Big Game TV Commercial
Believe it or not this is GoPro’s first Super Bowl ad, naturally it will be compiled from user-generated footage topped off with a pretty rad soundtrack thanks to The Ramones
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California may be in one of the gnarliest droughts imaginable, but ask the average Californian and they won’t be able to point out how it’s impacted their day to day life. On a positive note, the state is consistently hovering around Governor Jerry Brown’s conservation goals but Colgate’s PSA has a simple and powerful message to put in perspective how much more can be done.
Hyundai’s Talking Bears and Remote Starting Cars
Here’s the scene: you’re out camping with a friend when a massive bear pays a visit to your campsite. We all know we’re not supposed to run because dude will just chase you down like it’s childs play. Luckily Hyundai has a new car that’s a straight descendant of Knight Rider’s KITT. Come to think of it, Hyundai should have cast the Hoff in this spot. That would be awesome.
“Defy Labels” by Mini
Tony Hawk joins a pretty stacked cast of athletes and celebrities reminding us not to put too much stock in how or what we’re labeled. This one really just makes the list because one of the greatest skaters to ever live makes a cameo…
Mountain Dew gets scary with “Puppymonkeybaby”
Energy drinks are hawked at action sports athletes because some of us would down the things out of Pez dispensers if given the opportunity. So Mountain Dew is using the golden trifecta of cute things that sell shit: puppies, monkeys and babies…and it’s creepy.
