Those of us who are iPhone users often take for granted just how advanced the mini computer and communication device stuffed into our pocket actually is. Whereas some time ago you needed a clunky expensive camera to shoot 4K video, now everyone and their mother has the capacity to shoot even life’s most mundane moments in clear, sharp resolution.
Say what you will about the fact that humanity writ large is constantly staring at their devices, the things are powerful tools. Which is precisely what makes Apple’s “Shot on iPhone” campaign so brilliant.
Over the years you may have seen billboards of all sorts of amazing images purportedly shot using just an iPhone. Well, as the device’s camera continues to improve, so do the images and video it’s able to produce. And this short snowboard film by Joe Carlino shot entirely at Baldface Lodge in Nelson, British Columbia is a shining example.
Featuring Kimmy Fasani, Danny Davis, Ben Ferguson, and Red Gerard, this flick will not only make you want to ride powder. It’ll also cause you to rethink investing in a new camera to shoot with friends on the mountain. All you need is your iPhone, apparently. So long as it can handle the cold!
