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The Inertia

The Inertia

Distributor of Ideas

Kai Lenny got John john Florence's autograph on his hat
Surf

This Is Kai Lenny, Stoked Out of His Mind After Getting John John Florence’s Autograph

1 min read
Maud le Car and Claire Gaya play a game of kook
Surf

Maud Le Car and Claire Gaya Played a Hilarious Game of KOOK

1 min read
Surf

The Wedge Is Alive Again and We Should All Be Really Excited

1 min read
Surf

Here’s What Dane Reynolds Does With an Off-the-Rack Board Plucked From a Shop

2 min read
Tyler Warren gets busy on a twin keel handshape. Photo: Screengrab/Youtube
Surf

Tyler Warren and the Art of Linking Silky, Drawn-Out Turns on a Twin-Keel Fish

1 min read
Sled Boy is the best gaper ever
Mountain

Check Out Sled Boy as He Stomps Big Jumps on Snow Blades and a Magical Saucer

1 min read
Dave Kalama foils Jaws, a place he knows better than anyonoe
Surf

Dave and Austin Kalama Make Foiling Jaws Look Extremely Fun

1 min read
Donavon Frankenreiter from Taylor Steele's Hit and Run.
Surf

Before the Single Fins and Beaver Tail Wetsuits, Donavon Frankenreiter Was a Thruster Guy

1 min read
Morgan Maassen films Trevor Gordon on an ankle slapper at Rincon.
Surf

Morgan Maassen’s Foray Into the Follow-Cam Is a Welcome Perspective Shift

1 min read
Jamie O'Brien couch surfing Pipeline
Surf

Jamie O’Brien and Poopies Show the Difficult Reality of Couch Surfing

1 min read
Surf

Keala Kennelly Gave a Powerful World Title Acceptance Speech Everybody Should Hear

2 min read
Reef's Fanning Pack
Surf

Reef’s Beer-Opening ‘Fanning’ Pack Is a Summertime Beach Essential

1 min read
Rob Machado gives out free surfboards at Pipes.
Surf

Rob Machado Showed Up at the Beach to Give Away Free Surfboards; People Were Psyched

1 min read
Kai Lenny surfing Rincon
Surf

Watch Kai Lenny Flipping Out at Rincon

1 min read
Keala Kennelly and Grant Baker big wave surfing
News

Keala Kennelly and Grant Baker are the Newest Big Wave World Champions

3 min read
Candide Thovex jumps Snowcat
Mountain

Candide Thovex Launched Over a Snowcat Milliseconds Before It Demolished a Kicker

1 min read
Matt Bromley big wave surfing
Surf

Matt Bromley Was Born to Surf Some of the Biggest Waves on Earth

1 min read
Jordy Smith surfing in Africa
Surf

Jordy Smith’s Stoke Level Is Something We Can All Relate To

1 min read
Luzimara Souza Brazilian surfer dead after lightning strike.
News

Brazilian Surf Champion Luzimara Souza Dies After Lightning Strike at Sea

2 min read