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The Inertia

The Inertia

Distributor of Ideas

Surf

This Is an Incredibly Picturesque Short about Surfing in the Arctic

1 min read
Sometimes, you just gotta let it out.
Surf

5 Times Surfers Lost Their Shit in a Contest

5 min read
This is a paradise called Lanzarote–also known as the Island of Eternal Spring.
Surf

A Slabby Little Chunk of Lanzarote Heaven

1 min read
Chef Sam Choy has been cooking traditional Hawaiian food with local ingredients, and he recently enlisted Jamie O'Brien to be a guest on his show.
Surf

Jamie O’Brien Joined Chef Sam Choy to Make a Whole Bunch of Delicious Food

1 min read
Drug Aware Margaret River Pro: Main Break was pumping: six-to-eight foot faces, blown clean by an offshore breeze.
Photos

Margaret River Gets Massive For Drug Aware Pro

2 min read
the most recent Tour Notes, and like always during the Margaret River event, the freesurf sessions are insane.
Surf

Warping West Aus Weirdness, Featuring JJF and Friends

1 min read
News

NSW Surf Life Saving Boss Scammed $3.7 Million From Life Saving Club

2 min read
Bull shark in Queensland.
Environment

Cyclone Debbie Causes Widespread Devastation; Bull Shark Found in Middle of Road

2 min read
This is a little boy named Kai Kai Alcala. He lives in the Philippines and appears to be the happiest kid on the planet.
Surf

7-Year-Old Filipino Ripper Kai Kai Alcala Is Happiness Embodied

2 min read
News

23-Foot Python Eats Indonesian Man on the Island of Sulawesi

2 min read
Surf

Daniel Tosh Teaches You How Not to Be a Kook in This Subaru Ad

1 min read
Surf

Let Kolohe Andino Teach You How to Properly Execute a BS Snap

1 min read
News

WSL Announces 2017 Big Wave Award Nominees

2 min read
When it gets massive, each wave is a roll of the dice... but rolling the dice means you're going to lose every now and then.
Surf

Brutal Mega-Nazaré Carnage

1 min read
Surf

This Trip Is What “The Search” Is All About

2 min read
Queensland Braces for "Monster Cyclone; Thousands Evacuating
Environment

Queensland Braces for “Monster Cyclone; Thousands Evacuating

1 min read
Gold from the Gold Coast:
Surf

Gold from the Gold Coast: John John, Filipe, and More Put on a Clinic

1 min read
If there are three things in the surf world that get core surfers (whatever core means) upset, they're stand-up paddling, hydro foiling, and Laird Hamilton.
Surf

SUPFoiling in Brazil

1 min read
The WaveWrecker suit just became a real thing that someone can buy. The problem, though (still unaddressed), is that it looks ridiculous.
Surf

This Crazy Bodysurfing Batsuit Just Became a Reality

3 min read