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The Inertia

The Inertia

Distributor of Ideas

When John John Florence won his world title, nearly everyone breathed a collective sigh of relief.
Surf

John John Florence’s Ridiculously Casual Backflip

1 min read
Alvaro Malpartida is from Peru. You might not have heard of him, but he's not surfing so you can know his name. He's surfing because he loves big waves.
Surf

Alvaro Malpartida’s Peruvian Pencil Dive

1 min read
Ben Wilkinson is a big man. He also surfs very, very big waves.
Surf

Big Ben Wilkinson’s Biggest Maverick’s Drop

1 min read
Surfers do funny things for waves.
Surf

A Surfing Addiction: Trekking Through the Arctic

1 min read
Surf

Tommy Witt Gets Barreled Switch on a Log (Among Other Things) to Prove He’s a Magician

1 min read
There are a few people in the surf world who do things that most surfers can't fathom.
Surf

Bryce Young’s Out-of-This-World Asymmetrical Stylings

1 min read
Mountain

Check Out the Technique this Blind Skateboarder Uses to Shred

1 min read
Surf

From the Goldie to Noosa, This Is a Logger’s Paradise

1 min read
Surf

Stop What You’re Doing and Watch Jordy Smith’s 19-Minute Opus ‘Just Now’

1 min read
Surf

Watch Brett Barley’s Tube to Alley Oop Combo in Frigid North Carolina

1 min read
Comedy

This Guy Surfing a Frozen Lake on a Shovel Is Having a Blast

1 min read
Photos

We Have No Idea Who Shot This Photo; Do You?

1 min read
Well, that escalated quickly.
Surf

5 of @Kookslams’ Greatest Hits

1 min read
Apparently, this clip was shot on (unsurprisingly) Spring Break, where stupid is the norm.
Video

Watch a Total A**hole Use a Beached Shark to Shotgun a Beer

1 min read
Japan is hosting the 2020 Olympics, and surfing is included.
Surf

This Japanese River Mouth Is a Dream Wave

1 min read
Part of Fanning's walk about included a trip through Norway, where the northern lights undulate across the sky.
Surf

Mick Fanning, Frozen and Surf Stoked in Norway

1 min read
Travel

This Is the Perfect (and Loneliest) Library for Ocean Lovers

1 min read
Nico Bondi, who lives in Madonna de Campiglio in Italy, isn't just weirdly good on a snowboard and skateboard, but also on a surfboard.
Mountain

Meet Nico Bondi, the 6-Year-Old Italian Super Grom

1 min read
He surfed a lot.
Surf

How Kolohe Andino Prepared for His 2017 Campaign

1 min read