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The Inertia

The Inertia

Distributor of Ideas

Want to become part of the 7 Mile Miracle Club? You've got to earn it.
Surf

The 7-Mile Miracle Club

1 min read
Makua Rothman grew up a little differently than most. For starters, he's the son of the notorious Eddie Rothman.
Surf

Makua Rothman on Big Waves, Music, and Tow Surfing

2 min read
Since Sabre Norris is all the rage right now, here are five incredible or hilarious posts to her Instagram.
Surf

5 of Sabre Norris’s Greatest Instagram Posts

2 min read
Paulo Mota Brentano, an ex-military police officer, has been sentenced to 22 years in prison for the murder of Ricardo dos Santos.
News

Ricardo dos Santos’s Murderer Sentenced to 22 Years in Prison

2 min read
Ellen Degeneres called up Sabre Norris to be on her show.
Surf

11-Year-Old Surfing Sensation Sabre Norris Winds Up On The Ellen Show

1 min read
Surf

Meet Kai Kai the 6-Year-Old Barrel Hunting Micro Grom from the Philippines

1 min read
Surf

Watch a 7-Month Old Get Her First Surf Lesson from Dad

1 min read
rding. I can try a new trick that's not conventional." Skateboarding, of course, grew out of surfing. Now, though, surfing is feeding off of it.
Surf

How Two Friends Influenced Each Other to Become Serious Rippers

1 min read
The 2 Kooks headed to the North Shore for a week where they met up with another non-scowling fun-haver, Jamie O'Brien. And they had so much fun!
Surf

2 Kooks and Jamie O’Brien Get Foamy in Hawaii

1 min read
Surf

Spend 2 Minutes on the North Shore with Kelly, John John and Co.

1 min read
In short, Mason is the perfect person for the Occ-Cast. What took so long?!
Surf

Finally, Mason Ho is on the Occ-Cast!

1 min read
Surf

Watch Brett Barley’s November Off the Wall Bomb

1 min read
Surf

This Footage of a Killer Whale Feeding on a Shark Near Monterey is Insanely Beautiful

1 min read
How to do the North Shore
Surf

This is How the RVCA Team Does the North Shore

1 min read
Surf

Noah Wegrich Is ‘Mr. Good Times’

1 min read
Finn McGill's win him a spot in the Pipe Masters, the admiration of every other grom on the North Shore, and hopefully a kickstart to a long career.
Surf

16-Year-Old Finn McGill is on the Occ-Cast

1 min read
Surf

It’s On! Pipeline Masters a Go Today

1 min read
John John Florence and Gabriel Medina could be surfing's next great rivalry. They won't be, but they could be.
Surf

A Candid Interview With Gabriel Medina About Loss, Learning, and the Pipeline Masters

2 min read
Jordy's trip through Japan is much more interesting than Jordy surfing in Japan.
Surf

Jordy Smith Does Japan

1 min read