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The Inertia

The Inertia

Distributor of Ideas

Every now and then, if you're really lucky, the stars align and the waves get good. Never THIS good, though.
Surf

Sunshine Beach’s “Best Swell Ever”

1 min read
https://www.instagram.com/markocchilupo/
News

Occy and His Fiancé are Having a Baby!

3 min read
Style is a funny thing. It's not something that anyone can really define properly, but it's obvious when someone's got it. Alex Knost is one of the people who's got it.
Surf

Alex Knost at His Absolute Knostiest

1 min read
The Nazaré Challenge was nothing short of incredible
Surf

The Best Waves and the Best Wipeouts from the Nazaré Challenge

2 min read
Chun's is a great longboarding wave with a deep channel. And, like every other spot in the area, it can get really, really good.
Surf

The North Shore Spot You Never See

1 min read
Surf

Jared Mell Gets Barreled A LOT in Bali

1 min read
Surf

Embracing the ‘Grey’ with Cornelius

1 min read
Culture

Meet the NYC Shaper, Surfer, and Fisherman Called ‘Clams’

1 min read
Arts

Lily Meola Is Your New Favorite Musician, Promise

2 min read
Jamie Mitchell flies down the face of a screamer at the 2016 Nazaré Challenge. The event is on Yellow Alert for a potential run on Friday. Photo: WSL / Laurent Masurel
News

Jamie Mitchell Just Won the First Ever BWT Nazaré Challenge

2 min read
"When you expect nothing, you get everything," says Tyler Wright. "If you keep an open mind, you can find anything. The search is never ending."
Surf

Alana Blanchard, Tyler Wright, and Nikki Van Dijk Are on a Never-Ending Search

2 min read
No one can deny that John John Florence has had a dream run this season.
News

John John Florence Just Won the Triple Crown, Capping off a Historic Year

1 min read
Michel Bourez's win puts him in a very elite group of people who have won every event of the Triple Crown.
Photos

16 Photos: Michel Bourez Wins Pipe Masters

2 min read
Photos

No Takers at Nazaré on its “Biggest Day in Two Years”

2 min read
When John John Florence says he's getting worked, you know it's serious.
Surf

Watch John John Get Worked Paddling Out to Do the Air That Everyone’s Talking About

1 min read
In an unlikely turn of events, some of them are surfers–but they're a whole different breed of surfers: Great Lake surfers.
Surf

Now That’s Dedication: Surfing on the Great Lakes in 3° F

1 min read
Both Kelly Slater and John John Florence exist on a different plane than other surfers.
Surf

Kelly Slater vs. John John Florence: Battle of the Alley Oops

2 min read
News

Gabriel Medina Just Burned the SHIT out of Kelly Slater and Nothing Happened

1 min read
It's always nice to see someone dressed up as Santa getting smacked by the lip.
Surf

When Santa Got Smacked by the Lip

1 min read