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The Inertia

The Inertia

Distributor of Ideas

Alex Knost and Ellis Erickson Do Things Differently on the North Shore
Surf

Alex Knost and Ellis Ericson Do Things Differently on the North Shore

1 min read
Surfing looks different through Mason Ho's eyes.
Surf

Here’s the Mason Ho Clip You Really Have to See

1 min read
Here he is talking about one session at The Right that ended in multiple injuries. So what makes a man like Kerby tick? Let him tell you.
Surf

One Nightmare Day at The Right

1 min read
What these athletes are doing is some of the craziest in the sporting world.
Surf

Here’s Why Big Wave Water Safety is the Most Important Thing in Surfing Right Now

1 min read
Most people can't even imagine what it feels like to go over the falls at a wave like Jaws, but Pedro Calado got a firsthand look back in November.
Surf

Pedro Calado Goes Chasing Waterfalls at Jaws

1 min read
Nathan Adams shows what surfing well means on two beautiful surfboards created by Almond Surfboards.
Surf

From 6’6 to 9’9, Nathan Adams Surfs Like Silk

1 min read
Mannequin Challenges are so hot right now.
Surf

Kelly Slater, Anastasia Ashley, and Friends Do the Mannequin Challenge

1 min read
Kai Lenny is on a whole different level than other surfers.
Surf

Yup, Kai Lenny Hydrofoiled Behind a Boat

1 min read
A North African Super Score
Surf

A North African Super Score

1 min read
Throw 'im a beer! He needs a beer!
Surf

Watch Gabriel Medina Pound a Beer Behind Neymar’s Boat

1 min read
Jordy Collins is doing things right. Not yet 20-years-old, the kid from Carlsbad is a junior NSSA champ and holds a third place trophy in the men's division.
Surf

Jordy Collins in SPF1000

1 min read
Ricochet raised half a million dollars for charities. Photo: Facebook
News

Surf Dog Ricochet Raises $500,000 for Charities

2 min read
Surf

Scoring in Morocco Is the Best Way to Ring in the New Year

1 min read
Surf

Alex Knost and Ellis Ericson Pilot Some Interesting Craft on the North Shore

1 min read
Surf

Ry Craike and One Hell of a 2016 Highlight Reel

1 min read
Craig Anderson Bottom Turn
Surf

Craig Anderson and the Haydenshapes Team Offer This Edit as a New Year’s Gift

1 min read
Greatest videos
Surf

The 7 Most Popular Videos of 2016, According to You

2 min read
Bongo Perkins, legend. Photo: Waterman League
News

SUP, Longboarding, and Body Surfing Are Included in a Pipeline Event

1 min read
Being good in the tube isn't something that anyone can tell you how to do.
Surf

Tuberiding Pointers from Ace Buchan and Barton Lynch

1 min read