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The Inertia

The Inertia

Distributor of Ideas

This gives John John a 13th in the ratings, which will put a massive dent in his world title campaign. Watch the whole heat above. It's crazy.
Surf

Brett Simpson Just Comboed John John Florence, and Might’ve Ruined His World Title Hopes

2 min read
Bruce Irons is one of surfing's favorite sons.
Surf

Watch a Teenaged Bruce Irons Earning His Stripes on The North Shore

1 min read
When these human surfers in Byron Bay got to party wave with a whole bunch of them last year, it was a very good day for everyone involved.
Surf

The Greatest Party Wave Anyone Could Ever Ask For

1 min read
Surf

If This Clip Doesn’t Make You Wanna Get Barreled Off Your Nutter With Friends, Nothing Will

1 min read
Whenever Alana Blanchard drops a new edit, it's inevitable that someone's going to complain about her butt.
Surf

Alana Blanchard and Dimity Stoyle, Fins and Fancy Free In Bali

1 min read
Surf

Kolohe Andino and Mike Parsons on How to Alley Oop Like Brother Himself

1 min read
Surf

1 Minute of Hermine in All Her Glory

1 min read
What they found, though, was one of the most beautiful, dangerous, and untouched places on earth–and it's a surf trip that not many would dare take.
Surf

Cyrus Sutton’s Russian Surf Trip Was Not For the Faint of Heart

1 min read
Surf

Two Names You Should Know: Ethan Ewing and Sheldon Simkus Score In WA Strike Mission

1 min read
Surfing is a lot of things. It's a tonic for the soul, a comfort for the uncomfortable, a soothing tune for the savage beast.
Surf

The Beauty of the Solo Surf Trip

1 min read
If Dark Light is as good as the promotion for it, it's going to be something you want, short attention span or not.
Surf

Dark Light is a Coffee Table Book You ACTUALLY Want

1 min read
wave pools, surfing, man made wave, reddit, reddit user, comic strip
Surf

This Comic Perfectly Illustrates the Reality of Surfing

1 min read
Fergal Smith is perhaps surfing's most interesting man.
Surf

Fergal Smith is Surfing’s Most Interesting Man

2 min read
Jay Davies, Harry Bryant, Shaun Manners, and Beau Foster like tubes.
Surf

Road Trips and Thick Lips: All Aussie Adventures

1 min read
Noah Wegrich, Pat Curren, Wilem Banks, Johnny Hicks and Elliot Paerata-Reid kept is real on this trip. Load up, chase a good swell and do nothing but surf.
Surf

Everybody Knows This is Nowhere

1 min read
When Dean Vanderwalle was 8-years-old, he moved to Costa Rica. It was a good decision.
Surf

Dean Vanderwalle is Nearly Blind Without His Glasses, But That Doesn’t Stop Him From Ripping

1 min read
When Kelly Slater talks, people want to listen.
Surf

Watch Kelly Slater’s Facebook Live Q&A Session

1 min read
When a swell of that magnitude slams into Hawaii's fabled coastline, it's not just Waimea that lights up–and in this Jaws turned into something for the ages.
Surf

The Eddie Swell: A Look Back at Peahi

1 min read
That's what surfing is about: fun. Why would you want miss out on fun?
Surf

Gliding Barnacles: Logging at its Finest

1 min read