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The Inertia

The Inertia

Distributor of Ideas

Surf

Taj Burrow is Loving the “Retired” Life

1 min read
while Ryan Callinan didn't fare all that well, he took a trip to the neighbouring waves and showed that when the jersey's off, the points don't matter.
Surf

Ryan Callinan All Over Firing West Oz

1 min read
Ian Gentil is a Maui surfer, through and through.
Surf

Ian Gentil in an Edit You Need to See

1 min read
News

Swell Soon Due for Southern California and Hawaii?

2 min read
Surf

4 High-Def Minutes of Unbridled Insanity at Australia’s Most Terrifying Slab

1 min read
If there are two surfers in the world that everyone can agree on when it comes to pure, unadulterated talent, they are Bruce Irons and John Florence.
Surf

Bruce Irons and John John Florence in Mexico

1 min read
“Clay & I had discussed the idea of a signature model & artwork on a recent photoshoot, he is a huge L.A Lakers fan so I thought I could bring his signature model to life by combining his 2 passions into one logo, he was stoked with the final design” Said James “Robbo” Robinson Carve Creative Director.
Gear

Clay Marzo and Carve Eyewear Create New Signature Model to Help People with Autism

2 min read
You know when you watch someone take off on a nice one and you get that half jealous, half happy-for-them feeling?
Surf

This is the Opposite of a Highlight Reel

1 min read
In this episode of You Make It We Skate It, one of their viewers built them a deck made from Legos. And, as one would expect, it's not the strongest
Video

Kickflipping on a Skateboard Made From Lego

1 min read
Now in his mid-30s, Peterson's moved back to LA and found himself right back at home at Malibu, but here's a look at what he got up to at Noosa Heads.
Surf

Dane Peterson, Miles of Style at Noosa Heads

1 min read
This kayaking family got up-close and personal with a mother humpback and her calf–almost too close for comfort.
Video

Humpback Whale Breaches Mere Feet From Kayakers

1 min read
Hawaiian Harvest features not only Mason, but Cheeseburger, Zeke Lau, and Josh and Seth Moniz.
Surf

Hawaiian Harvest: Mason Ho, Burger, Lau, and Moniz

1 min read
Five years ago, Mark Brightwell got on a plane to Tahiti. It was 2011, and he was beginning the process of filming RAW THE MOVIE.
Surf

The Teahupoo Movie You Absolutely NEED to Watch

1 min read
Surf

Madison Square Barrels: One of the Best Days New York Has Ever Seen

1 min read
Surf

Inside Dave Rastovich & Steph Gilmore’s Trip to Mex for Taylor Steele’s New Film ‘Proximity’

2 min read
Pokemon Go has taken the world by storm. People are literally dying for it. It's out of hand. But you gotta catch them all, right?
Surf

Pokemon Go Just Hit a Local Lineup

1 min read
Kelly Slater, celebrating his second perfect ten in one heat.
Surf

Kelly Slater Just Scored 2 Perfect 10s at the Billabong Pro Tahiti

1 min read
Keala Kennelly, Teahupoo. Yup, that happened.
Surf

Here’s How You Can Help Create a Piece of Surfing History by Funding a Book About Women Who Surf

5 min read
Without whatever it is that's fueling that tantrum, Filipe wouldn't enjoy the other end of the spectrum quite so much. And if nothing else, it's damn good entertainment.
Surf

Watch Filipe Toledo Smash His Surfboard (TWICE!) at Teahupoo

1 min read