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The Inertia

The Inertia

Distributor of Ideas

Spend a day with Kelly Slater.
Surf

A Day with Kelly Slater

1 min read
Billabong logo
Business & Media

Paul Naude Looks to Purchase Billabong

4 min read
Jack O'Neill
Environment

Giant Skeleton Discovered by Jack O’Neill’s House

2 min read
Gabriel Medina lands a backflip on North Shore.
News

Gabriel Medina Lands Backflip on North Shore

1 min read
Microsoft Prank Wall Collapse Concert
Business & Media

The Coolest Prank Microsoft Ever Could’ve Done

1 min read
Barack Obama vs. Mitt Romney 2012 Election
Politics

Poll: Surfers Rock the Vote

1 min read
Joel Parkinson (AUS) keeping his title hopes alive by advancing into round four. Photo: ASP/ Kirstin
News

ASP World Title Race Heads to Pipeline

2 min read
Kepa Acero is naked. He's surfing. And he's in the middle of nowhere in Angola.
Surf

Surf Naked (in the Middle of Nowhere)

1 min read
Shane Dorian, Greg Long, Ian Walsh, Albee Layer, and a crew of big-wave hellmen paddled into some terrifyingly beautiful waves at Jaws. Here's footage from an amazing two days.
Surf

Epic Jaws Session(s)

1 min read
Greg Long Surfing Namibia Photo: Jason Murray
Photos

DOWNLOAD Sine Qua Non: The Psychology of Big Wave Surfing

2 min read
Kelly Slater Wins QUiksilver Pro France
News

Kelly Slater Defeats Dane Reynolds in France

2 min read
Gear

Essential Couples Camping Gear

1 min read
Wipeout Surf
Surf

Funtitled

1 min read
Mavericks Cliff Jump Surf
Surf

Chasing Mavericks Trailer

1 min read
Photo: Sean Davey/seandavey.com
Surf

Surf Wallpaper Downloads

2 min read
Steph Gilmore Wins Fifth World Surfing Title
News

Stephanie Gilmore Wins Fifth World Title

2 min read
News

Kolohe Andino Injured

1 min read
Brett Simpson Surfer
Business & Media

Cosmo’s Hottest (Dude) Surfers of 2012

1 min read