Shot by Alastair B. in The Cairngorms, Scotland; filling the frame with the subject can help the viewer focus on its details — like the texture of the reindeer’s fur and antlers. App Used: Camera
We spend wa-aaay too much time on our phones, but some good has come of this generational epidemic of carpal tunnel — amazing photography. And it isn’t only professionals who are providing the inspired visuals.
In a recent effort to promote their iPhone 6, Apple decided to celebrate the discerning eye of the every(wo)man with a Shot on iPhone 6 campaign. The company searched far and low, including Instagram and Flickr accounts which amounted to tens of thousands of photos, then compiled their favorites for an online exhibition featuring the 57 they ultimately selected. The photographers range from amateurs to professionals, and their work will additionally be displayed on billboards and at publication transportation hubs in major cities, as well as commissioned for print ads (per the individual’s permission).
Here are a handful of the ones that really stood out, with captions pulled from the campaign.
Shot by Cole R. in Star Valley Ranch, WY; establishing a central focal point can have dramatic impact. Here, wispy clouds lead the eye to the hut and create a stronger sense of focus. App Used: Camera
Shot by Flavio S. in New Zealand; capturing the moods of different colors, like the warm yellows and cool blues seen here, helps tell this photo’s story: The sun sets on a day of surfing. Apps Used: Camera, Snapseed
Shot by John L. in British Columbia, Canada; sometimes the physical elements in a scene, like the car window and side mirror here, can frame a photo. Apps Used: Camera, Instagram
Shot by Shan L. in San Francisco, CA; sometimes the best shots aren’t planned. The bird flying through this photo adds a sense of scale and surprise to an iconic view, making the whole composition more interesting. Apps Used: Camera, Snapseed, Instagram
Shot by Waldemar N. in Gdańsk, Poland; shooting from an unusual perspective, like from the forest floor in this photo, can create a more interesting viewpoint. Apps Used: Camera, Adobe Photoshop Express, VSCO Cam®
Shot by Kim G. in El Calafate, Argentina; aligning elements along the imaginary lines dividing an image into thirds — the way the trees, glacier, and mountains are seen here — can bring balance to a composition. App Used: Camera
Shot by Taketo Y. in Yamanashi, Japan; a stark foreground can make a background subject feel grander. The dark landscape here adds a majestic quality to the view of the mountain. App Used: Camera
Shot by Gayle T. in Takachiho Gorge, Japan; capturing smaller elements in a scene, like the boat and bridge here, creates a sense of scale and helps larger elements like the waterfall feel more dramatic. App Used: Camera
To see the entire collection, head over to the World Gallery.
