Which is a shame, because pro surfing has the potential to become something infinitely more significant than an eleven-month marketing campaign punctuated by large, drug-fueled parties. In fact, it can be anything that we, the consumers want it to be. The trick is finding the right formula and demanding its financiers to make changes. (By the way, we employ them, because we buy their merchandise. So we’re more powerful than we let on.). That brings us back to Martinez. The one thing that all of his YouTube rants have conspicuously lacked is a serious alternative to the current system. No one else has publicly put one forward either. Saying that something needs to change isn’t the same as changing it.
I support the decision to begin drug testing and would remind those who complain about “cultural homogenization” and the death of surfing’s great “personalities” that our latest “great personality” already died. Alone, in a Texas hotel room. No one is trying to homogenize surf culture; they are trying to run a Tour in which the athletes aren’t competing while using or coming down from banned substances. That’s a win-win.