The Inertia

Kelly Slater wants to put his money where his mouth is. The man is no fan of ocean pollution. As arguably one of the most successful surfers of all time, what with numerous surf-related business ventures, 11 world titles, Baywatch cameos, etc.,  it’s safe to say Kelly has had a lot of successes in his lifetime thanks to the ocean.

But the champ’s love affair with the ocean isn’t one sided. He who taketh so much also giveth back. That’s the cornerstone of many of Kelly’s businesses, his clothing brand Outerknown in particular. And in an effort to take that environmentalism/sustainability ethos to the next level, Outerknown recently released a t-shirt with the graphic “It’s not OK,” referring to ocean pollution. The brand will donate one-hundred percent of the proceeds from the shirt to Ocean Conservancy, an ocean/environmental advocacy group.

The tee retails for $48 and is designed especially for those who favor ironic graphics – the OK is an abbreviated Outerknown logo, so the shirt is, in fact, OK (Outerknown, that is).

Learn more on the Outerknown website.


Only the best. We promise.


Join our community of contributors.