Writer/Surfer

The Inertia

I love it when surf/skate companies take it upon themselves to do something good. Something meaningful. Not that clothes and shoes aren’t meaningful. But they’re not. Not in the scheme of things.

Recently, Matix moved their headquarters to Compton. And instead of being the types of neighbors that surround themselves with a 6-foot-high white picket fence, they decided to work with local kids, taking them surfing and skateboarding.

In the videos above and below, they explain it like this:

“When Matix moved to the Compton neighborhood, we were looking at ways to embrace and simultaneously expose the youth to the things that inspired us to build our lifestyles and brands – surfing, skateboarding & art.

“Learning new skills, building self-esteem and keeping at risk youth off the streets of our local Compton neighborhoods through our boardsports and street culture are the pillars of the Matix Compton Surf Club.

“For this project we have chosen to work with Roy W. Roberts II, Watts/Willowbrook Boys & Girls Club. A Portion of proceeds from every Compton Surf Club item will help support our ongoing volunteer efforts with the Club.”

It’s pretty awesome Matix would take it upon themselves to foster community in this way.

Checkout Matix’s Compton Surf Club apparel here – a portion of the proceeds of which support Matix’s work with the Watts/Willowbrook Boys & Girls Club.

 
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