Tension and honesty make for good reading, and few tools exist that combine tension and honesty as effectively as a well-conceived opinion. Plain and simple. Like an open door at a bakery around 8 AM, an opinion sucks you in with the promise of something fresh, memorable, and easy-to-digest. Unfortunately, opinions have all but vanished from surf culture – or at least the media hubs that package and dispense it – and it’s time for a worldwide revival.
I understand the hesitation – opinions can be discomforting; they often inspire change and make impersonal issues seem very personal, but processing those instinctive reactions through provocative reading is a good thing. It’s cathartic; and moreover, it’s healthy. We have a right to disagree with one another, and we stand to benefit from respectfully conducted disputes. Rarely do we change sides (we’re proud creatures…) but occasionally, if only for a second, we reconsider our beliefs when indulging a reasonably stated case, and in that moment of doubt – when we accommodate a new perspective – resides the value of communication…the value of media itself.