Adidas teamed up with Parley for the Oceans back in April, and the results of their collaboration are looking pretty cool. The partnership started as an effort to raise awareness of Parley’s efforts to protect and conserve oceans across the globe. So after months of working together, the German sportswear brand and the environmental group revealed their future plans in grand fashion at the United Nations Headquarters.
Their new footwear concept was born from the Ocean Plastic Program, working to end plastic pollution in the ocean. The shoe consists of an upper made entirely of yarns and filaments recycled from ocean waste and illegal deep-sea gill nets. The nets were retrieved by another of Parley’s partners, Sea Shepherd, who spent 110 days tracking and chasing an illegal poaching vessel off the coast of West Africa.
“At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change. Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans.” said founder of Parley for the Oceans, Cyrill Gutsch. “We are extremely proud that adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool”.