Distributor of Ideas

The Inertia

How did we miss this? While Samsung’s recent “Every Day Is Day One” spot definitely pulled on all the right heart strings to garner the attention and reaction it deserved/intended for, this surfing elephant didn’t even make so much as a dull thud when it came out a year ago. It was actually created by top-notch CGI firm BUF for consulting biz Accenture, but we suppose it never found its way onto the ol’ television or into YouTube pre-roll — ’cause we would have definitely remembered.

Anyway, the absurdity is all here now for your viewing pleasures. This is one heavy you absolutely do not want to snake.




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