Editor at Everup

The Inertia

Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews, and Johanne Defay are all faces we’re familiar with. We’ve watched them surf, and seen their triumphant interviews. But these intimate moments — the ones before heats, in between sets, and after wipeouts — are less common. And in their candidness are a powerful reminder that every day is an opportunity to do what we love, whoever we are, on the tour or picking up a board for the first time.

Admittedly, it is a commercial. But it still resonates. And it’s nice to see a non-surf company (in the traditional sense, as they are heavily invested as sponsors) come in and not make a mess of it.



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