Editor’s Note: This piece was done in conjunction with our partners at Globe.
Fast fashion has very little redeeming value. The only good thing is that it gives those of us in developed countries cheap clothes that keep us looking good, but in no way does that make up for the human and environmental impact of making the clothes, nor how quickly they make their way into landfills when they aren’t “trendy” anymore.
But looking good doesn’t have to take such a toll on the world around us. That’s something that Globe, the global (pun intended) boardsports apparel brand wants to show the world with its concept of “Living Low Velocity.”
Trendy or more seasonal clothing are by nature “high velocity,” being designed and brought to market quickly. As such they cycle through stores, our wardrobes and into the landfill in a very short timeframe. Fast fashion’s antithesis is evergreen fashion staples that are “low velocity” products. These are designed to last much longer both in terms of durability and fashionability, greatly reducing the sustainability footprint.
“We are making sweeping changes at our brand to reduce waste and toxins,” Globe announced in a recent video statement. “We’ve stepped off the fast fashion treadmill for good in an effort to slow down our processes and refocus our energy on creating premium, long lasting, and more responsibly sourced clothing. We’re going to slow down, pay attention, and live low velocity.”
So what does that mean exactly? To Globe, it means that from now on the brand will use more environmental materials like recycled polyester, organic cotton, and pvc/pthalate-free inks to make its clothes, create less waste by shipping those clothes wrapped in paper instead of the industry standard plastic bags and produce clothes that have evergreen style and have been rigorously tested for fit and durability. Instead of the 200+ SKUs they had each season, four times a year, they now have only 50 SKUs that don’t change season after season. The line is part of a “trans-seasonal” approach that features all clothing categories, all year round. The line consists of clothing staples such as knit and graphic tops, collared shirts, brushed heavy-weight flannels, workwear chinos, hybrid shorts, boardshorts, pool shorts, headwear, outerwear, and socks. Each season Globe will feature one collaboration with team riders, friends, and artists, such as the first drop of 2021, the new Dark Hollow collection with Dion Agius.
I had the chance to check out some of Globe’s new threads, and was super impressed with the quality and style of the clothing. The pants were made of a material far more durable than the cotton chino/khakis I burn through at an alarming rate, and will probably replace such items in my wardrobe for years to come. The shirts were soft, fit me perfectly, and the warm yellow of the Honey Collection is a color I haven’t worn in a long time that I’m stoked to have back in rotation. Everything arrived in low-impact and easily-recycled paper packaging, as promised.
The line debuted in stores in Australia last fall, and will soon debut in premium action sports retailers and specialty men’s boutiques in North America such as: Neon, Una Maes, Communion, Evo, Spyder Surf, Zebra Club, Waialua Surf Shop, Empire, and more. Until then, check out the full line of new products on the Globe Website.