There’s a lot of talk about being green and doing the right thing for Mother Earth these days. But Jackson Hole Mountain Resort, one of North America’s most radical places to ride snow, is putting its money where its mouth is. The resort announced this week that it would run entirely on wind and renewable energy for the 2019-2020 season.
In a release, the mountain says everything from lift ops, including its famous tram, to base area operations, would run entirely on renewables. That energy will mostly come from wind power generated at the Horse Butte Wind Farm just across the state line in Idaho as part of Lower Valley Energy’s Green Power Program.
The mountain was understandably fired up about the partnership: “We are constantly seeking ways to reduce our impact on the environment,” Jackson’s Chief Brand Officer, Tyler LaMotte said, “and making the transition to running Jackson Hole’s full mountain operations on wind-powered energy is a big step that aligns with JHMR’s core values.”
To be clear, Lower Valley Energy powers most of the Teton region and has two locations in Wyoming (Jackson and Afton). The company obtains most of its wind power from Horse Butte Wind Farm just south of Idaho Falls, Idaho. Regular customers can choose to pay around $3.50 extra per month to be part of the brand’s Green Power program.
Apparently, the partnership has been in the works for some time.