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The Inertia

Patagonia has always been a brand with a deep connection to the environment. It makes sense, after all, that a company dedicated to making outdoor gear would have a vested interest in keeping the outdoors pristine, but Patagonia isn’t just concerned with the bottom line. It’s done plenty to prove it walks the walk, but none so significant as the recent news that Yvon Chouinard, the founder, gave the company away to help fight climate change.

“Two percent of the company was put into the Patagonia Purpose Trust, which will apparently work to make sure Patagonia runs a socially responsible business and gives away its profits,” wrote Joe Carberry for The Inertia. “A watchdog of sorts that the Chouinard family will pay a whopping $17.5 million in taxes to donate to. The rest of the company was put into a trust known as the Holdfast Collective, ‘which will now be the recipient of all the company’s profits and use the funds to combat climate change.’ The Collective’s 501(c)(4) status means there is no tax benefit for the family.”

The brand also has a long, rich history of making poignant films to highlight not just adventure, but people working to fulfill that mission to reverse climate change. Patagonia’s latest piece, The Scale of Hope, “follows Former White House climate advisor Molly Kawahata as she reflects on her time in the Obama Administration, her personal struggle with mental health, and her love of alpine climbing to create a positive vision of how we can respond to the climate crisis.”

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