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The Inertia

Late last month, the newly re-named Alterra Mountain Company (neé KSL) announced its brand new offering for the upcoming 2018-2019 winter season: a 23-resort season pass. The Ikon Pass rivals Vail Resorts’ Epic Pass, and in a recent press release, Alterra announced an additional bit of news. Ikon Pass will officially partner with Protect Our Winters – the climate change advocacy group founded by Jeremy Jones – donating a significant chunk of change and giving every Ikon Pass holder a POW membership with purchase.

According to Alterra, “$25k from Ikon will go to establish a new Protect Our Winters endowment, to be used toward thoughtful, collaborative education and action based-initiatives.” Furthermore, “An additional $25k donation to POW will help fund existing POW efforts to mobilize a highly passionate and connected outdoor community to fight climate change.”

With the $25 thousand donation, Alterra joins other major brands including Burton and Patagonia as a Summit Level Partner.

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“The Ikon Pass Fund is a proactive response that helps connect snow sports enthusiasts to their passion in the midst of a changing climate,” said Mario Molina, Executive Director of Protect Our Winters in a press release. “With this unique partnership, the Ikon Pass is stepping off the sidelines to not only help support POW’s initiatives as a Summit Level sponsor, they will also be helping to draft unique opportunities to further POW’s leadership position on climate within the snow sports community.”

The Ikon Pass will go on sale this spring. For more information, click here. And for more about Protect Our Winters visit the website.


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