Late last month, the newly re-named Alterra Mountain Company (neé KSL) announced its brand new offering for the upcoming 2018-2019 winter season: a 23-resort season pass. The Ikon Pass rivals Vail Resorts’ Epic Pass, and in a recent press release, Alterra announced an additional bit of news. Ikon Pass will officially partner with Protect Our Winters – the climate change advocacy group founded by Jeremy Jones – donating a significant chunk of change and giving every Ikon Pass holder a POW membership with purchase.
According to Alterra, “$25k from Ikon will go to establish a new Protect Our Winters endowment, to be used toward thoughtful, collaborative education and action based-initiatives.” Furthermore, “An additional $25k donation to POW will help fund existing POW efforts to mobilize a highly passionate and connected outdoor community to fight climate change.”
With the $25 thousand donation, Alterra joins other major brands including Burton and Patagonia as a Summit Level Partner.
“The Ikon Pass Fund is a proactive response that helps connect snow sports enthusiasts to their passion in the midst of a changing climate,” said Mario Molina, Executive Director of Protect Our Winters in a press release. “With this unique partnership, the Ikon Pass is stepping off the sidelines to not only help support POW’s initiatives as a Summit Level sponsor, they will also be helping to draft unique opportunities to further POW’s leadership position on climate within the snow sports community.”