Sometimes you just need a swift kick in the ass to get out of bed, off the couch, off the computer, off your phone, out of your house, out of your car, away from a stoplight, and into that sweet, sweet Mother Nature everyone keeps ‘grammin’ about. In that spirit, our friends at lululemon just launched a brand new outerwear line for men and a badass campaign along with it that revs that engine nicely.
“The best things happen when you’re out of your comfort zone,” says lululemon ambassador Vince Malo. Whether you’re exploring a new trail, or move to a different city meeting new people, or go for a different sort of run. As often as you can, just head out there not knowing exactly what will happen. Expose yourself to nature, and it’s never disappointing.”
True that, Vince. Hey. It’s almost the weekend. Book a campsite. Pump up your bike tires. Surf somewhere new. Whatever the weather, adventure awaits.
Editor’s Note The following piece is presented by the good team at lululemon.
