“He’s sacrificed himself for snowboarding. He wanted to get gnarly tricks, he wanted to have gnarly parts, so he wasn’t going to stop until he got what he wanted — that’s what it takes if you want to get to the top.” – Mike McEntire, Mack Dawg Productions
This is the story of Eero Ettala, one of snowboarding’s foremost pioneers. Told through the lens of a decade pushing him physical, mental, and emotional limits both on the mountain and off, it sees us through “a life of passion and dedication to snowboarding.”
Yep…after a decade of self-sacrifice that led to countless tricks and parts, he pulls it all together for the ultimate signifier of legendary status: the solo film project. Watch it, the trailer above is only a glimpse of what he offers up in the full-length feature.
Both a retrospective and next step, the documentary sends you through his career-defining NBDs as well as his career-threatening injuries; above all, it will instill in you a similar passion and dedication to snowboarding.
