Back in 2007, Dave Downing organized a photo shoot mission to Japan for the Analog team in hopes of securing that season’s advertisements with Trevor Andrew, JP Solberg, Mikkel Bang, Heikki Sorsa, and Danny Davis. A portion of the crew started out at the Toyota Big Air to see Kevin Pearce take a much-deserved victory along with a Trouble Andrew performance in Sapporo. Once the rest of the crew arrived in Japan, we all met in Tokyo for a private Trouble show at the Burton Factory Store, which hosted fifty or so participants who entered a contest to see Trevor play live… pretty cool!
After Tokyo, we took off back to Hokkaido to start a week’s worth of cruising resorts and backcountry, mixed in with quality night riding shooting the ten advertisements we set out to get. Talk about a good time rolling around with JP, Mikkel, Heikki, Danny and Downing as our go-to team manager! Although the conditions on the North Island weren’t all-time, we still managed some fun snowboarding, found a few powder stashes and had plenty of party laughs. Here is our photo mission in video format.
And here are the rest of the ads.