It’s 1985. Snowboarding is a little-known pastime practiced by skaters, surfers, and a few hardcore practitioners like Jake Burton Carpenter. Then out comes the fourteenth James Bond film, A View to a Kill.
Roger Moore, playing Bond for the seventh and final time, is on a snowmobile when the machine is destroyed. One of the snowmobile skis is ripped off the sled. Bond jumps on it and shreds his enemies. Mainstream audiences are suddenly alerted to a new way to ride snow, one that would eventually change snowsports forever – many would say for the better.