By now, it’s old news that Nike is pulling out of snowboarding. And right in time, I might add. They were here just long enough to have some fun, but didn’t stay around long enough to get us pregnant. The thing about Nike leaving snowboarding is that every hero on the internet has an opinion, but rarely is it an informed one. My opinion is like everyone else’s in that it is ripe with subjectiveness — the only difference being that I have seen inside the monster that is the snowboard industry, so I’m even more jaded than most people.
Whether you are stoked that Nike is leaving because you stopped dressing exactly like Jed two years ago and now Nike sucks, or you’re bummed because you’re a Nike pro who probably isn’t getting a lucrative snowboarding endorsement anytime soon, there are still some things to ponder about the big swoosh leaving us.