Travis Rice is pretty much a legendary figure. Not for his contest wins (of which there are many). And not for his movies (of which there are plenty of groundbreaking ones). But more so for the way he rides. How effortless he makes it look and how, at the root of his snowboarding is one of the most pure substances on Earth: powder snow. Travis Rice has turned powder – and the riding of it – into an art form, a way to frame style in the most beautiful of ways. Here, Gimbal God (or Spencer Whiting), also an artist, captures Travis in his medium where the goofy-footer looks best. And no one captures it like the master of the follow cam. So take a break from summer and enjoy.
